A Fortune post targeting startups carries a message related to the impact of the coronavirus that goes well beyond the startup community.  It states: “Accept the problem. There’s no time for denial.”

In the post by Karan Mehandru, he writes that when a disaster takes place, “there’s always some percentage of the population reticent to accept it. In the last 72 hours the founders I’ve spoken with have varied greatly in their level of acceptance. Some initially felt confident that their businesses would be insulated or might even see an uptick. Others started seeing negative ramifications to their businesses right away and have been adjusting appropriately. Over the span of a couple of days, they’ve all come to recognize coronavirus for what it is: an unexpected seismic force that will upend every element of society. While it’s true that some businesses will suffer more direct, severe and immediate impacts than others, none of us will emerge from this pandemic unscathed.”

Mehandru concludes with the following observation: “Coronavirus isn’t something we’d have wished on anyone, but now that we’re here, let’s use this as an opportunity to hunker down, emphasize and rely on our own humanity, focus on what truly matters and see what magic emerges. But first, wash your hands with soap!”

You can read his full post here.

Leave a Reply

Your email address will not be published.