Gabriel Marketing Group Introduces GEO Services for B2B Tech in AI Era
Gabriel Marketing Group announced new enhancements to its content development services powered by Brandi AI, a visibility and generative engine optimization platform. As marketers shift toward GEO — an emerging approach…
Just Global joins Trilliad to create new B2B Growth Service Provider category
Annapolis-based Trilliad announced the acquisition of San Francisco-based Just Global, an award-winning B2B marketing agency. This move propels Trilliad’s mission…
B2B MarCom Summit agenda announcement
The B2B MarCom Summit will be held at the Carasoft Conference and Collaboration Center in Reston VA on May 23, 2024. The conference is…
O’Leary joins Tenable as CMO; news from Planit and MPT
Tenable announced the appointment of Meg O’Leary as chief marketing officer. With more than two decades of marketing and communications experience, O’Leary,…
Higher Logic names Rob Wenger its next CEO
Higher Logic, the industry-leading, human-focused community engagement platform, announced that Rob Wenger will be its next Chief Executive Officer. Wenger, who co-…
Market research firm, Forrester predicts a “Gold Rush” for B2B marketing agencies
According to a recent report by John Arnold and Jay Pattisall, principal analysts at Forrester, fifty-nine percent of B2B marketing decision-makers now…
Hubspot study finds best times to send emails
There are many ways to decide the right time to send emails. But the most accurate measure is engagement, reports Email Marketing Daily. By…
Musk moves to terminate $44B Twitter deal
Elon Musk has moved to terminate his $44 billion deal to buy Twitter — the latest twist in a whirlwind process in which the billionaire…
Post Capital Partners completes an investment in Ironmark as company seeks acquisitions
Post Capital Partners has completed an investment in Ironmark and will partner with Jeff Ostenso, CEO, and Matt Marzullo, President, of Ironmark, who will…
Ironmark invests in advanced technology to expand its capacity
Ironmark, an image company based near Columbia, Maryland, is expanding its digital print production with its investment in a new HP Indigo 100K digital…
Digital agency racketeering and trade secret theft lawsuit attracts heavy hitters
An Annapolis digital commerce agency, Compass Marketing Inc., has filed a lawsuit in Maryland Federal Court after two former executives left to launch a…
Lee Enterprises, Owner of Richmond Times-Dispatch and Other Publications, Rejects Alden’s Buyout Offer
The board of Lee Enterprises, a publicly traded company that owns daily newspapers and other publications serving 77 markets, has unanimously rejected Alden’s…
Qualtrics, an Experience Management Software Company, Expands in Fairfax County, VA, Creating 400 Jobs
Qualtrics, an experience management software company, will invest $15.9 million to relocate and expand in Fairfax County, VA. The company will move from…
Gannett Gets $550 Million Debt Deal From Apollo; Tegna Evaluating Takeover Bids
As Tegna — the Tysons, Va-based spinout of Gannett that owns 64 local television stations — evaluates takeover offers from media mogul Byron Allen and…
B-to-B Marketing…A Tough Sell
By Ron Owens Business-to-business marketing is not easy. Unlike the consumer brand marketing, business staffers do not make impulse decisions. Believe it.…
