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Home » Hubspot study finds best times to send emails

Capitol Communicator has a report on a Hubspot study that details the best times to send emails.

Hubspot study finds best times to send emails

by | Jul 30, 2022

There are many ways to decide the right time to send emails. But the most accurate measure is engagement, reports Email Marketing Daily.

By that gauge, continues the Email Marketing Daily, “the optimal time is between 9 a.m. and 12 p.m., and from noon to 3 p.m., judging by The Best Time To Send An Email, a newly updated study by Hubspot.

“But it varies by segment.

“Of those polled, 30.9% of B2C marketers said engagement is best between 9 to noon. But 47.9% of the B2B respondents said the same thing.

“Specifically, the study found that these are the best times:

  • 6 AM-9 AM — 11.3%
  • 9 AM-12 PM — 34.9%
  • 12 PM-3 PM — 27.6%
  • 3 PM-6 PM — 18.3%
  • 6 PM-9 PM — 6.6%
  • 9 PM-12 AM — 1.3%

“Of course, this is hardly an exact science.”

If you have input on the best times for you to send and receive emails, let Capitol Communicator know at phil.rabin@capitolcommunicator.com.

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About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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