Access Intelligence (AI), based in Rockville, Md, has acquired VMA Media. According to a release, VMA is “a leading organizer of events serving the video marketing industry.
“VMA’s flagship annual event, Videonomics Summit, brings together high-level executives from brands, agencies and media companies to advance the business of video marketing and advertising and address urgent topics, including measurement; the right TV vs. digital mix; innovation and content vs. advertising; content creation; balancing targeted content and scale; and creating social and mobile video strategy.
“The San Francisco-based company is now part of AI’s Marketing Communications division and its leading media brands serving the marketing industry, including Chief Marketer, Event Marketer, Multichannel Merchant and LeadsCon. VMA’s Videonomics Summit, along with its roundtables in Chicago and New York, will join AI’s portfolio of industry leading events serving the marketing industry, including the Experiential Marketing Summit, Esports Business Summit, EventTech, LeadsCon, Connect-to-Convert, and Ecommerce Operations Summit. Videonomics Summit 2018 will take place Nov. 4-6 at the Terranea Resort in Los Angeles.
““Video content is the common denominator across all channels of marketing, so VMA’s events are a natural fit with our properties serving the marketing community,” said Kerry Smith, Senior Vice President of AI’s Marketing Communications division. “We’re excited to leverage the strong relationships and market knowledge of the VMA team to explore additional expansion opportunities, while providing the full weight of AI’s marketing and event management resources to propel the growth of VMA’s events.” AI’s media brands serving the marketing sector reach more than one million brand, agency and retail executives.
““With the lion’s share of marketers’ budgets dedicated to video, brand and agency executives are constantly looking for ways to use video more effectively. Videonomics events help marketers solve for video’s explosive growth and assist in the ever-growing need to connect with partners in the space. By joining with AI, we will now be able to serve the community in an even more robust way,” said VMA’s Vice President, Operations, Nicole Healy.”
Access Intelligence, is a privately held b-to-b media and information company headquartered in Rockville, MD, serving the marketing, media, PR, cable, healthcare management, defense, chemical engineering, satellite and aviation markets. Leading brands include PR News, Ad Exchanger, AdMonsters, Cynopsis, Cablefax, Folio:, Event Marketer, LeadsCon, Chief Marketer, Defense Daily Network, AviationToday, Studio Daily; Power, and Via Satellite. Market-leading conferences and trade shows include LeadsCon, AdMonsters OPS and Publisher Summits, The Folio: Show, Experiential Marketing Summit, SATELLITE 2018, OR Manager, LDC Gas Forums, Clean Gulf, and Electric Power.