According to the report: “As brands and individuals come up with different ways to support Ukrainians, the Ad Council is launching its own disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine Crisis Relief Fund through GlobalGiving.

“The organization states that the best way to help those affected by a humanitarian crisis is by donating money rather than goods, as financial donations help support communities in crisis and in the immediate aftermath of a disaster.”

“Our hearts are with the millions of civilians caught in the humanitarian crisis in Ukraine,” Ad Council president and CEO Lisa Sherman said in a statement. “With our platform and creative studio, we knew just how important it was that we act quickly to provide Americans with the right resources and information to support. I’m confident that the media community will support this critical effort.”

More here.

PHOTO: Kyiv’s central railway station in Ukraine as thousands of people tried to force their way onto evacuation trains.