fbpx

Home » Ad Council and Partners Launch Campaign on Sexual Harassment, Reports MediaPost

Ad Council and Partners Launch Campaign on Sexual Harassment, Reports MediaPost

by | Jan 24, 2018

In an effort to further drive the conversation around sexual harassment and gender inequality, the Ad Council, the Rape, Abuse & Incest National Network (RAINN), the National Women’s Law Center (NWLC) and Milk Studios are introducing #ThatsHarassment public awareness campaign, reports MediaPost, which added that the creative, “written and directed by Sigal Avin and executive produced by actor David Schwimmer, depicts various cases of sexual harassment in the workplace, all based on real events.

“A film was originally launched in April 2017, but due to the heightened awareness of the subject in the aftermath of the Harvey Weinstein scandal, the Ad Council is nationally distributing 30-second cut-downs of three of the six original films to media outlets nationwide, including Amazon Prime Video, CBS, The CW, Fox Networks Group, Freedom, Hulu, Showtime and Starz. Shorter 10 and 20-second cut-downs will be available on Extreme Reach and PSA Central.

“”We’re building on the awareness that’s already been generated and providing resources to potential victims, bystanders and businesses,” says Ellyn Fisher, senior vice president of public relations & social media, the Ad Council. “We all have a role in combatting sexual harassment, and our goal is to empower everyone.””

You can read the full story here.

 

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Don't tell the lawyers

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE