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Home » Ad economy recedes for first time In 16 months, reports MediaPost

Ad economy recedes for first time In 16 months, reports MediaPost

Ad economy recedes for first time In 16 months, reports MediaPost

by | Jul 19, 2022

The U.S. ad market contracted a modest 0.3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker.

The contraction follows a steady deceleration of the U.S. ad market’s expansion coming out of the COVID-19-related advertising recession.

MediaPost also states that relative to June 2020, which fell 23.1%, June 2022’s ad market index actually expanded 36.6%.; and most of the June 2022 contraction was due to reductions by the nation’s largest advertising categories.

More here.

IMAGE: MediaPost

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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