Ad economy recedes for first time In 16 months, reports MediaPost

Capitol CommunicatorJuly 19, 20221 min read

The U.S. ad market contracted a modest 0.3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker.

The contraction follows a steady deceleration of the U.S. ad market’s expansion coming out of the COVID-19-related advertising recession.

MediaPost also states that relative to June 2020, which fell 23.1%, June 2022’s ad market index actually expanded 36.6%.; and most of the June 2022 contraction was due to reductions by the nation’s largest advertising categories.

More here.

IMAGE: MediaPost

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