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Home » Ad industry struggling to retain diverse employees, states study

Capitol Communicator reports that a new study states the ad world is struggling to retain diverse employees due to pervasive issues.

Ad industry struggling to retain diverse employees, states study

by | Jan 23, 2022

As the ad world continues to work to diversify its employee base, it’s struggling to retain employees due to pervasive issues ranging from ill-defined career advancement to tokenism, according to a new study from ADCOLOR.

The new findings, reports AdAge, were revealed in ADCOLOR’s “State of the Workforce Study: Retention Outlook Through a DE&I Lens,” the first installment in a three-part report series “conducted by the nonprofit organization that explores why multicultural employees in the ad industry are leaving their jobs—and what might encourage them to stay.

“Reasons include: “psychologically unsafe work environments;” an apparent lack of dedication to improving diversity issues; and the industry’s emphasis on subjective “culture fits” that often award promotions to people who feel like the right fit, rather than to those who might be more deserving on merit.”

“We have seen a strong shift in recent years towards increasing diversity in creative industries, but there is still much work to be done as we navigate our way towards a more stable, satisfied and inclusive workforce,” said ADCOLOR’s founder Tiffany R. Warren.

According to its website, “ADCOLOR champions diversity and inclusion in creative industries. Our process is twofold. First, we help individuals and organizations RISE UP, letting their accomplishments and ideas shine. Then we teach these new leaders and would-be-mentors how to REACH BACK and find others who deserve to be noticed and promoted. Our goal is to create a community of diverse professionals who are here to support and celebrate one another.”

More here.

Photo: ADCOLOR

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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