Ad Net Zero US has reached a number of significant milestones in its first six months, including a 3X increase in supporters. In the past few weeks, the organization has welcomed Molson Coors, Uber, 51toCarbonZero, Acceptable Ads Committee, Brand Safety Institute, BSV Digital Displays, GMR, Integral Ad Science, LoopMe, woman- and LGBT-owned The Mixx, Murphy Cobb, Scope3, and ThanksToYou – the first company with a specific focus on the LATAM market. These new supporters bring the total in the US to 70 (including global-level supporters and agency holding company subsidiaries), and represent a spectrum of companies across the advertising ecosystem, from brands and agencies to production, advertising technology and media.
Ad Net Zero US was launched in February 2023 in partnership with the 4A’s, the ANA and the IAB, initially joined by more than 15 organizations operating in the market which represents 40% of the world’s ad spend.
Ad Net Zero is a climate action program to help the advertising industry tackle the climate emergency by decarbonizing ad operations and supporting every industry to accurately promote sustainable products and services. Originally founded by the UK Advertising Association in partnership with the IPA and ISBA, Ad Net Zero launched its 5-point action plan in the UK in November 2020 and has since gained over 100 UK supporters. The action plan aims to achieve net zero emissions in ad development, production, and media placement, as well as use advertising’s positive influence to help shift consumers towards more sustainable behavior.