AdAge Posts Plea to Women Planning to Leave Ad Business
Courtney Saul, a VP, group account director at Chemistry, an agency with offices in Atlanta and Pittsburgh, has an AdAge post in which she states that there continues to be “massive struggles for women” in the ad industry—”including racism, discrimination and sexism—which cannot be ignored.
“But if you find the right places and people, there can be many rewards, including relationships, creativity, camaraderie, growth, opportunity, influence and inspiration. Role models including Bozoma Saint John, Cindy Gallop, Kristen Cavallo and Colleen DeCourcy have paved the way.
“And the progress we have been able to make with representation is encouraging.
“I look around at the powerful, inspiring, smart-as-hell women around me —colleagues, clients and friends—and cannot help but feel extremely grateful and thankful, especially during this season, to work in our industry, and with no intention of leaving it.
“For me, the good outweighs the hard. Hard can be fun. Hard we can do.
“My plea to women in advertising is: Can we shift our focus from those departing the business and celebrate those who are driving evolution, flexibility opportunity—and encouraging women to join, stay and advocate for change?”
Saul then provides four strategies for women in the ad industry, especially those thinking of leaving.
More here.
PHOTO: Stock image
