Baltimore-based Under Armour parted ways with Adrienne Lofton, svp, global brand management. She was the organization’s most senior marketing executive, stated Adweek, which added that the apparel company “reportedly announced the news in a memo that went out to all staff …. The reasons for Lofton’s departure are unclear at this time, though one party told Adweek she resigned her position. The spokesperson confirmed she has been succeeded by vp of global brand marketing Attica Jaques.

““Adrienne Lofton has decided to pursue another opportunity outside of Under Armour and we wish her all the best in her next endeavor. During her nine year tenure, Adrienne has contributed significantly to the growth of the company,” read a statement from a UA representative. “As part of UA’s long term succession planning, Attica Jaques will now lead the Global Brand Management team.””

The Adweek report also stated:  “Lofton, who was a member of Adweek’s Brand Genius Class of 2015, worked at Under Armour for two stints totaling more than eight years from 2008 to the present. Before rejoining the company in early 2015, she was CMO at Levi Strauss & Co.’s Dockers brand, and earlier in her career she held top positions within the marketing departments at Gap and Target. She also spent three years at Publicis Media’s Starcom, where she launched the multicultural division serving General Motors’ Chevrolet business.

“She is not the first marketing leader to depart the Baltimore-based company in recent months.”

Lofton is a graduate of Howard University in Washington, D.C.

More here.

On July 26, Washington Business Journal reported that Under Armour’s shares rose Thursday morning “as the sportswear maker continued its resurgence after reporting its sales beat Wall Street estimates in the second quarter.

“Shares of Baltimore-based Under Armour (NYSE: UAA) were up more than 9 percent in pre-market trading to $23.

“Under Armour reported a loss of $96 million in the second quarter, or 21 cents per share, compared to a loss of $12 million, or 3 cents per share in the year-ago period. Excluding the impact of the company’s 2018 restructuring plan, Under Armour’s loss was $34 million, or 8 cents per share.

“Despite the loss, Under Armour’s sales grew 7.7 percent from $1.09 billion to $1.17 billion, led by its fast-growing international business. Analysts polled by the Thomson Financial Network projected a loss of 8 cents per share on revenue of $1.15 billion.

“For Under Armour, the quarter continues an upward trajectory after it lost 50 percent of its share value last year.”

(Howard University photo.)

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