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Home » Ads for Cryptocurrency Coming Soon from The Martin Agency

Capitol Communicator reports that top crypto exchanges plan to spend millions on marketing in the coming months.

Ads for Cryptocurrency Coming Soon from The Martin Agency

by | Jun 30, 2021

Top crypto exchanges plan to spend millions on marketing in the coming months as they try to reach the mainstream, offering a welcome trickle of new revenue for ad agencies still recovering from the pandemic, reports Business Insider.

Crypto companies have mostly avoided traditional advertising, instead using PR to target investors and a community of enthusiasts on platforms like Reddit and Twitter.

But, continued Business Insider, “crypto companies have attracted $8.6 billion in funding so far this year, easily surpassing 2020’s $3.4 billion total. Chief strategy officer Elizabeth Paul of The Martin Agency, which recently was hired by Coinbase, predicted at least one crypto brand would air a Super Bowl ad in the next two years.

“US ad budgets for two of the biggest exchanges, Coinbase and eToro, shot up 57% and 230% to $16.3 million and $6.4 million last year, respectively, according to Kantar.”

The Martin Agency is based in Richmond, VA.

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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