AMA’s latest CMO Survey “bursting with good news,” reports AMADC
AMA’s most recent CMO Survey is “bursting with good news,” reports AMADC. Some of the “good news” includes:
Yearly growth in marketing spending is soaring. It has now broken 10% growth for only the second time in a decade and is predicted to rise 13.6%, this year. Marketing is 11.7% of company budgets and 10.3% of company revenues.
Digital spending climbing. Currently 57.1% of marketing budgets, it is expected to increase 16.2% this year. Marketers are spending on digital innovations such as data analytics, optimizing company websites, digital media and search, and marketing technologies systems and platforms.
More jobs for marketers. Job growth was up 12.2% in 2021 and is expected to climb 10.5% in 2022. Many marketers are struggling to fill key roles and develop a leadership pipeline at the time they need to most.
Findings from the February 2022 edition of The CMO Survey are based on responses from 320 U.S. marketing leaders at for-profit companies,
More here.
