Ninety leading marketers, agencies, media companies, social media platforms, trade groups and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative.
The companies have signed the #Engage Responsibly pledge, which was published in The Wall Street Journal, The New York Times, and Hispanic Ad. Participants include a wide range of some of the most prominent, well-known brands in the world.
#EngageResponsibly’s mission is to help brands, social media platforms, and consumers to drastically reduce online hate speech. It seeks to leverage the power of big brands to empower and engage small to midsize businesses (SMBs) and consumers to act against online hate.
Signatories to the #EngageResponsibly pledge have committed to combating online hate speech by leveraging the voice of their brands via social media and other outlets to amplify #EngageResponsibly and drive society to action and education.
Signing the #EngageResponsibly pledge helps participants combat online hate speech by taking recommended actions that are part of the pledge:
- Supporting consumers and communities by leveraging the voice of their brands via social media and other outlets to amplify #EngageResponsibly and drive society to large-scale action and education.
- Engaging customers and partners by distributing #EngageResponsibly educational materials and supporting content through small and midsize business networks, including franchisee and distributor channels, agency partners, and diverse-owned media companies.
- Involving employees and stakeholders in the initiative by using the online education content to strengthen their understanding of online hate speech’s real-life consequences and providing them with the tools to act.
- Demonstrating a true commitment to the most marginalized and vulnerable groups by reporting hate speech whenever and wherever it appears.
“Online hate is unacceptable in today’s media ecosystem and is an issue that deserves the marketing community’s full attention,” said ANA CEO Bob Liodice. “The ANA is proud to be at the center of a movement that invites brands, businesses, and consumers to unite in unleashing their collective power to drive positive societal change. #EngageResponsibly is one of the ANA’s most important initiatives and I urge all companies to participate by signing the pledge.
The #EngageResponsibly pledge and its signatories can be accessed at EngageResponsibly.org.
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