The ANA (Association of National Advertisers) is making a broad range of exclusive members-only resources available to the marketing community, without restrictions and at no cost.

The resources offered by ANA will be available via the ANA Community Access portal through June 5 and will include insights, in-depth articles, brand case studies, virtual training programs, on-demand webinars and more.

“The economic impact of the COVID-19 crisis calls for marketers at every level, in every industry around the world, to step up,” said ANA CEO Bob Liodice in announcing the new program. “ANA Community Access is our way of investing in the power of the entire global marketing community to help keep the industry moving forward, and we are encouraging other associations to join us in this effort through sharing resources and collaboration.”

Liodice’s comments can be viewed here in a short video introducing the new ANA Community Access platform.

Some of the ANA assets now available are:

  • ANA Newsstand (original articles in ANA magazine, B2B Marketer magazine, Forward magazine, and Greater Good magazine).
  • Insight Briefs
  • Research studies and reports
  • The Center for Brand Purpose podcasts, insights, and videos
  • The Playbook for Discovering Brand Purpose
  • Marketing Maestro Blogs
  • Regulatory Rumbling Blogs

The ANA Community Access portal contains assets related to all aspects of marketing and is offered in addition the ANA’s special website page, The Business of Marketing in the Age of COVID-19, which also provides free access to nonmembers but offers content related directly to the fight against the pandemic. The materials include articles, playbooks, recommendations and best practices to help decision-makers deal with the crisis.

 

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