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Home » APWU Launches TV Campaign Stating that Postal Workers Have Been Working Throughout the Pandemic

Capitol Communicator reports on National TV Campaign Reminding Viewers that Postal Workers Have Been There Throughout the Pandemic

APWU Launches TV Campaign Stating that Postal Workers Have Been Working Throughout the Pandemic

by | Dec 29, 2020

The American Postal Workers Union has launched two end-of-the year advertisements that remind customers what postal workers have been through in 2020.

According to a release, the first 30-second television advertisement, released just before the Christmas holiday, shown above, features a retired postal worker, Byron Denton, now in his 90’s, saying, “When I was a postal worker, we had some tough times… but we never had a year like this.” Denton goes on to talk about the unprecedented challenges brought on by the pandemic, along with 65 million election ballots delivered by the USPS and a record number of packages processed during the holidays. The spot, shot in Denton’s California home, ends with the retiree saying that postal workers “made America proud… and deserve all of our support… this season and all the seasons to come.”

The second 30-second ad, entitled “Red Box,” shows a masked four-year-old girl dropping off a package at a local post office and then the spot follows the “red box” through all of the steps it takes to get to the girl’s grandmother’s home.

Both advertisements aired on national networks including MSNBC, FOX, CNN, A&E, History, Hallmark and MeTV, among other television outlets and through social media.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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