The U.S. Army released a marketing campaign to acknowledge the realities of the COVID-19 crisis and recognize the many individuals serving at the frontlines of the global response effort. In a new campaign called “To All Who Serve,” the Army honors the contributions of doctors, nurses, scientists, teachers, engineers, soldiers and others, coming together at a time of need to serve their communities.

“The opportunity to be a part of something bigger than oneself is one of the most compelling aspects of Army service,” said Brig. Gen. Alex Fink, Chief of Army Enterprise Marketing. “Nothing embodies this spirit of service more than the incredible work carried out by the people on the frontlines, including Army Soldiers and civilians, who are putting their lives at risk to come to the aid of those most impacted by coronavirus.”

Given the wide range of Army specialties engaged in the global pandemic response effort, “To All Who Serve” serves as a timely complement to the “What’s Your Warrior?” campaign, which launched in November 2019 to highlight the breadth and depth of Army careers. “To All Who Serve” includes two online videos: the first, titled Unbelievable is currently running; the second, titled Brave, was released today. For the creation of the campaign, the Army engaged LA-based music company Barking Owl and composer Atticus Ross to produce the original soundtrack.

For more information on the campaign, click here.

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