As its account moves from longtime AOR McCann to DDB, the U.S. Army “will rebrand, relocate and reassign the division responsible for managing hundreds of millions in taxpayer dollars spent on marketing and recruitment efforts each year,” reports Adweek.

Adweek added that according to a letter sent to leaders of the Army, Army National Guard and Army Reserve by Secretary of the Army Mark T. Esper , the entity formerly known as Army Marketing and Research Group “will become the Office of the Chief Army Enterprise Marketing, effective Aug. 1, 2019.

“The new organization will function as a field operating agency of the Office of the Deputy Chief of Staff, which oversees all matters related to the management of Army manpower and personnel. It will also relocate from Arlington, Virginia to Chicago, which doubles as the headquarters of Army’s new lead ad agency, DDB.”
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