Around the Region
Richmond-based CarMax, Inc., the nation’s largest retailer of used cars, appointed Jim Lyski as chief marketing officer and senior vice president. Lyski, 51, will be responsible for directing and managing all of the company’s marketing functions, including consumer insights and strategic direction, brand, creative, digital, advertising, carmax.com, store marketing, targeted marketing, media, public and community relations, and internal communications. Lyski served as chief marketing officer of The Scotts Miracle-Gro Company from 2011 to 2014.
BUBBLES, a chain of 38 salons owned by Vienna-based Ratner Companies, engaged Hunt Valley-based Harvey to lead a rebrand effort, including a redesign of BUBBLES’ website. The assignment, which came out of a competitive request for proposal process, will include new positioning and a refresh of the look, tone and feel for the brand. The assignment will also include in-store experiential elements and events. The program is under development and is scheduled to launch this fall. With nearly 1,000 salons in 13 states, Ratner Companies is the largest family-owned and operated hair salon chain in the nation. (The first BUBBLES was launched in 1978 in downtown Washington, D.C.)
Weitzman in Annapolis added Lauren DeGeorge as traffic manager/project coordinator. Prior to joining Weitzman, DeGeorge was an account coordinator at The Toro Group, an automotive marketing firm based in Northern Virginia.
Ruppert Landscape in Baltimore added Britni Cook as public relations specialist. She joins from T. Rowe Price.
Nikki Bracy was promoted to senior account executive at Vitamin in Baltimore. Prior to joining Vitamin, she was an assistant account executive for Mullen in North Carolina.
