Ogilvy has been selected by Audi of America, Herndon, VA, as its new creative and strategic agency partner. Ogilvy will be responsible for developing innovative creative ideas that showcase Audi’s sustainable, inclusive, and innovative customer experience while delivering the sophisticated design, technology, and performance the brand is known for.

Tara Rush, Chief Marketing Officer for Audi of America, said: “With the launch of our global brand campaign, ‘Future is an Attitude,’ we are transforming and reshaping the perception of Audi in the U.S.” said Tara Rush, chief marketing officer, Audi of America. “We are thrilled to welcome Ogilvy as our new creative and strategic agency of record. Together, we will bring to life an innovative, purposeful and electric future – a story we look forward to sharing with our Audi fans and customers.”

Devika Bulchandani, Global President of Ogilvy, said: “Audi’s ambition to use the power of creativity to not only move their brand forward but move the automotive industry forward is inspiring. We’re honored to be working with a team that is curious about the ways Audi can impact the world and is committed to building a brand from the inside out that is meaningful, human, and inclusive.”

This marks an expansion of Ogilvy’s relationship with Audi globally. The agency is also working with the luxury automaker in markets including South Africa, China and Germany.

The headquarters of Audi of America is on Ferdinand Porsche Drive in Herndon, VA.