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Home » Australia’s Robotic Marketer enters U.S. market, selects Baltimore-based C-360 Agency for AI marketing plan partnership; news from WYPR; Unconquered now a B Corp

Australia’s Robotic Marketer enters U.S. market, selects Baltimore-based C-360 Agency for AI marketing plan partnership; news from WYPR; Unconquered now a B Corp

by | Jun 11, 2023

Robotic Marketer, the world’s first artificial intelligence based technology that combines machine learning and big data to write complex marketing plans in minutes, announced a licensing agreement with Baltimore-based C-360 Agency. As an exclusive licensee for Robotic Marketer in North America, the C-360 Agency becomes the only external marketing firm in the U.S. with access to Robotic Marketer’s data-driven AI technology and marketing automation software.

The technology, which analyzes strategies from 300 human-built marketing plans developed over the past 30 years, will allow C-360 to offer small and mid-sized businesses full-scale marketing plans comparable to Fortune 500-level plans at a much lower cost.

Based in Sydney, Australia, Robotic Marketer is a woman-led venture by Mellissah Smith. To-date Robotic Marketer has entered into exclusive licensing agreements with agencies in Australia, New Zealand, Malaysia and now North America.

“As a full-service marketing agency, we are always seeking ways to stay ahead of the curve and deliver the best possible solutions to our clients. Robotic Marketer’s technology will allow us to do just that – develop smarter, data-driven campaigns that deliver higher returns and measurable results” said Michael DeMos, CEO and founder of C-360.

Brian Schneider, Unconquered co-founder and CEO

Baltimore creative agency Unconquered announces its certification as a B Corp or Benefit Corporation. According to a release, this certification is granted to for-profit companies that demonstrate an unwavering commitment o meeting stringent social and environmental performance standards, all while making a meaningful impact on society.

WYPR 88.1 FM, Baltimore’s NPR station, has been honored with a Radio Television Digital News Association (RTDNA) 2023 Regional Edward R. Murrow Award in the category of “Large Market Radio Excellence in Diversity, Equity and Inclusion” for a special episode of “On the Record,” “Pass the Mic: PRIDE Edition!”

“Pass the Mic” is a monthly series during which a member of the community is invited to host the show, choose the guests and direct the narrative. In the winning episode, “Pass the Mic: PRIDE Edition!” from June 14, 2022, host Sheilah Kast passed the mic to LGBTQ advocate and educator Jabari Lyles who spoke with Londyn Smith de Richelieu, Baltimore City’s then new Director of LGBTQ Affairs, about the need to change the culture and attitude toward trans folks from within City Hall. Lyles was also joined by Legacy Forte, head of BMORE BLXCK, who discussed resources they provide for Black trans youth, and Toby, a trans student at Baltimore Polytechnic Institute, on the message he picks up from youth-centered anti-trans legislation across the US.

The RTDNA Edward R. Murrow Awards are among the most prestigious in broadcast and digital news, honoring news organizations that demonstrate the spirit of excellence that Murrow set as a standard for the profession of broadcast and digital journalism. As a Regional Murrow Award recipient, WYPR will advance to the National Murrow Award competition. National winners will be announced this summer.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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