What Will You Miss Capitol Communicator April 28, 2021 Brand CreepCapitol Communicator is running an industry commentary series by Dennis Goris, president and creative director at Goris Communications. You can find more Brand Creep cartoons...
Cord-Cutting Getting Worse, Reports B+C Capitol Communicator April 27, 2021 Digital, Technology, Top Center SponsoredCord-cutting is expected to get worse in 2021 and 2022, offset somewhat by growth of virtual multichannel video programming distributors, according to a report from S&P Global, states...
Brendan Daly Joins CPB as Vice President of Communications Capitol Communicator April 26, 2021 Broadcasting, People, Upper Left SponsoredThe Corporation for Public Broadcasting (CPB), based in D.C., named Brendan Daly vice president of communications. In this position, Daly will be responsible for the "development and implementation of a...
“The Younger You Are, The More You Need AARP,” States New Campaign Capitol Communicator April 26, 2021 Advertising, Agency, PeopleAARP, based in D.C., has launched a brand campaign entitled “Wise Friend and Fierce Defender,” aimed at creating a greater emotional connection with Gen X and Young Boomer audiences. AARP's first new...
“You Need to Rest,” The Martin Agency Tells Employees Capitol Communicator April 23, 2021 Agency, General, InsightsThe Martin Agency, based in Richmond, enacted more company-wide vacations — adding up to four extra weeks since March 2020 and a four-day weekend this year — after finding employees were not taking enough...
Washington Post Had 87.9 Million Digital Visitors in March 2021 Capitol Communicator April 22, 2021 Bottom Left Sponsored, MediaThe Washington Post reports that it had 87.9 million total digital unique visitors in March 2021, according to Comscore. This marked a seven percent increase compared to the previous...
Communicator Spotlight: Q&A with Kimberly Adams, Host/Correspondent at Marketplace, America’s Largest Broadcast Business Program Capitol Communicator April 22, 2021 Profiles, Top Right SponsoredCapitol Communicator has been interviewing people who are or have been in the media about their careers and the media. Below is our Q&A with Kimberly Adams, a host/correspondent at Marketplace, America’s...
U.S. Ad Market Turns In Best March Ever, Reports MediaPost Capitol Communicator April 21, 2021 Advertising, Insights, Top Center SponsoredIn the first year-over-year comparison with a month impacted by the 2020 COVID-19-related ad recession, the U.S. ad market expanded nearly 25% vs. the same month last year, reports MediaPost. Importantly,...
“Shifting Diversity in Adland” Set for April 21 Capitol Communicator April 20, 2021 EventsThere is still time to register for "Shifting Diversity in Adland," set for Wednesday, April 21, from 1-2 pm. Join the 4A’s Agency Comms committee’s Rahel Rasu, Chief Communications Officer,...
