Majority Of Ads That Failed Did So In First Second Capitol Communicator November 24, 2019 Advertising, B to C, InsightsThe world’s first research on how the human brain responds to digital advertising, particularly mobile, finds that the majority (67 percent) of ads are seen and registered in just four tenths of a second,...
Up Close and Personal: Getting to Know Melanie Cox, President of Spang TV in Richmond Capitol Communicator November 22, 2019 Profiles, Up Close and Personal, Upper Left SponsoredCapitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Melanie Cox. Photography for the series is by award-winning Cade...
Martin Agency Creates “First Christmas” Oreo Spot Capitol Communicator November 22, 2019 Advertising, Agency, B to CRichmond-based The Martin Agency has created a holiday spot for Oreo that "centers around one of Santa’s elves who stops at a gas station to pick up some supplies, including those lovable little discs. But...
Yes& Wins Two Washington Business Journal Corporate Philanthropy Awards Capitol Communicator November 22, 2019 Agency, Awards, Upper Left SponsoredFor the second year in a row, Yes& was honored to receive Corporate Philanthropy Awards from the Washington Business Journal in two small-business categories. Yes& ranked number eight for Giving and...
New Media Investment Group and Gannett Finalize Merger and Focus on Becoming Digital Media Powerhouse Capitol Communicator November 21, 2019 Insights, MediaNew Media Investment Group and Gannett finalized their merger, putting top executives in position to move ahead with plans they believe will transform the new company's local and national news brands,...
D.C. Agency Updates: Lounge Lizard, Banner Public Affairs and WBA Research Capitol Communicator November 21, 2019 Agency, Bottom Right SponsoredLounge Lizard, an NYC-based web and digital marketing agency, has opened a D.C. office led by Jayme Birgy, shown above. According to a release, “You have seven seconds to create awareness and engagement....
Cade Martin Profiled in Communication Arts, the Largest International Trade Journal Covering Visual Communications Capitol Communicator November 19, 2019 Design, People, Profiles, Top Center SponsoredAward-winning photographer Cade Martin, who provides the Up Close and Personal profiles for Capitol Communicator, has been profiled in Communication Arts (CA), the largest international trade journal of...
What’s Behind Facebook’s New Logo Capitol Communicator November 18, 2019 B to C, Bottom Right Sponsored, Design, Social MediaFacebook has a new logo that is designed to subtly showcase changes underway at the company and its subsidiaries, reports CNN, which added that the logo is designed "to distinguish the corporate parent from...
“Boomers are Big Business,” States MediaPost Capitol Communicator November 18, 2019 Insights, Media, Top Right SponsoredBoomers are big business — especially in publishing, reports MediaPost. The MediaPost post added that "AARP Media earns $174 million+ (print/digital) in media-based ad revs, according to public filings....
Capitol Communicator Launches “Brand Creep” Cartoons Produced by Dennis Goris Capitol Communicator November 17, 2019 B to B, Bottom Left Sponsored, General1 CommentCapitol Communicator is launching a new feature, Brand Creep, produced by Dennis Goris, president and creative director of Goris Communications in Alexandria, VA. Goris told Capitol Communicator,...
