Resonate Finds Four U.S. Consumer Segments Based on Their Comfort Levels with Business Reopenings Following COVID-19 Capitol Communicator June 26, 2020 B to C, Coronavirus, InsightsConsumer intelligence firm Resonate finds four U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-19 pandemic. Resonate has identified...
Up Close and Personal: Getting to Know James Early, Independent Creative Director and Brand Strategist Capitol Communicator June 25, 2020 Profiles, Up Close and PersonalCapitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature James Early. Photography for the series is by award-winning Cade...
GEICO Pulls “Fort Pillow” Ad Capitol Communicator June 24, 2020 Advertising, Top Center SponsoredHistorian Bob O’Connor could not believe the GEICO ad was still on the radio, reports The Washington Post, "but there it was. The spot hawking homeowners insurance featured a woman talking about building a...
D.C.-Area Updates: ExxonMobil, GMMB and Subject Matter Capitol Communicator June 22, 2020 Agency, Bottom Left Sponsored, PeopleRobert Zirkelbach, executive VP-PA at D.C.-based Pharmaceutical Research and Manufacturers of America, above, joins ExxonMobil as head of global issues and advocacy, reports O'Dwyer's. The six-year PhRMA...
Sinclair Broadcasting to Launch “Headline News Service” in 2021 Capitol Communicator June 22, 2020 Maryland News, Media1 CommentThe Maryland-based broadcast group Sinclair Broadcasting will launch a “headline news service” that will air across Sinclair’s CW and MY network stations and on Sinclair’s ad-supported OTT platform...
Interns-On-Call.com Offers PRSSA Students an Opportunity to Promote Their Skills Capitol Communicator June 22, 2020 General, JobsBy Mitchell. P. Davis Broadcast Interview Source (BIS), the company which publishes the Yearbook of Experts®, ExpertClick.com and runs News Release Wire.com, is welcoming students from the Public Relations...
I’m Laughing Capitol Communicator June 22, 2020 Brand CreepCapitol Communicator is running an industry commentary series by Dennis Goris, president and creative director at Goris Communications. You can find more Brand Creep cartoons here:...
‘Eskimo Pie’ to be Renamed by End of Year Capitol Communicator June 22, 2020 B to C, General, Top Center SponsoredDreyer’s Grand Ice Cream, which owns the 'Eskimo Pie' dessert, said it would be changing the product’s brand name and marketing. “We are committed to being a part of the solution on racial equality,...
Washington Post to Create Newsroom Positions Focusing on Race, Including Managing Editor for Diversity and Inclusion Capitol Communicator June 22, 2020 Media, Top Right SponsoredThe Washington Post will create more than a dozen positions designed to "enhance coverage of the growing national discourse on race in this historic moment and beyond, including a Managing Editor for...
The Creative Now: A Chat with John Gundlach, Co-Founder, Mighty Good Capitol Communicator June 20, 2020 The Creative NowBy Cade Martin As a kid, I spent many a dinner at a table surrounded by friends of my parents, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community...
