Consumer Culture in Flux: Fuel For Thought #3 Capitol Communicator June 18, 2020 Agency, InsightsBy Maja Husar, Associate Director of Brand Planning, RP3 Agency How can brands contribute to reducing racism? A few lessons from behavioral science. Racial discrimination and anti-racism protests have...
Uncle Ben’s, Mrs. Butterworth’s and Cream of Wheat to Review Branding Capitol Communicator June 18, 2020 B to C, General, Marketing, Top Center SponsoredFollowing an announcement from Quaker Oats that it will rebrand Aunt Jemima due to its racist origins, companies that make Uncle Ben's, Mrs. Butterworth's and Cream of Wheat also announced reviews of their...
GMMB Announces Changes Related to Diversity, Equity and Inclusion Capitol Communicator June 17, 2020 AgencyGMMB released a statement announcing changes related to diversity, equity and inclusion. The GMMB statement follows: Just as we have spent our existence as a firm working to address a wide range of social...
Quaker Oats to Remove Aunt Jemima Image from Packaging and Rename Brand Capitol Communicator June 17, 2020 Advertising, B to C, MarketingQuaker Oats will remove the controversial image of Aunt Jemima from its line of maple syrups, pancake mixes and other foods starting at the end of 2020, and a name change will happen at a later date, reports...
Beyond Definition Launches “Going Beyond,” a New YouTube Show That Peels Back the Curtain on the World of Digital Marketing and Communications Capitol Communicator June 17, 2020 Agency, Marketing, VideoBeyond Definition, a strategy and creative agency located in Silver Spring, Maryland, announced an extension of “Staying Connected During COVID-19”, the agency’s blog series that aims to inspire and...
D.C. Creative Community Equality Survey Underway Capitol Communicator June 16, 2020 Advertising, MarketingThe American Advertising Federation (AAF DC), the American Marketing Association (AMADC) and the American Photographic Artists (APA DC) are bringing together the D.C. creative community on July 15 to continue...
Marketing Business Needs “Radical Transformation” Says Linda Yaccarino, Chairman for Advertising and Partnerships at NBCUniversal Capitol Communicator June 16, 2020 Advertising, Marketing, Top Center SponsoredLinda Yaccarino, chairman for advertising and partnerships at NBCUniversal, is calling for “radical transformation” of the marketing business in the face of cultural change around racism and the impact of...
Interpublic Releases Data about Racial Makeup of the Holding Company’s Leadership Capitol Communicator June 14, 2020 Agency, Insights, Top Center SponsoredCalling it an industry first, Interpublic released publicly data about the racial makeup of the holding company’s leadership ranks in the U.S. The company collects the data annually for Equal Employment...
Adweek Reports How Holding-Company CEOs Are Addressing Racism Internally Capitol Communicator June 12, 2020 Agency, Top Center SponsoredAs protesters across the country march against racism and police brutality, reports Adweek, many hope that advertising agencies will have their moment of reckoning by finally addressing racist systems and...
The Creative Now: A Chat with Tzeitel Sorrosa, MPS, Human-Centered Creative Engineer Capitol Communicator June 11, 2020 The Creative NowBy Cade Martin As a kid, I spent many a dinner at a table surrounded by friends of my parents, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community...
