Social Media Buzz Sends Popeyes to Top of Twitter’s Trending List Capitol Communicator November 5, 2019 B to C, Social Media, Upper Left SponsoredPopeyes picked up valuable earned media from two NFL players and customers cheered the return of the Louisiana-based chain's chicken sandwich, two months after product shortages took the item off the menu,...
Baltimore-Based Under Armour to Ramp Up Marketing in 2020 Capitol Communicator November 5, 2019 B to C, MarketingIt’s been a busy fall for Baltimore-based Under Armour, reports AdAge. In late October, states an AdAge post, "the sportswear giant announced that Kevin Plank, who founded the brand 23 years ago, will soon...
D.C.-Area Agency Items: DC Inno’s 2019 ’50 on Fire’ List, Dalton Strategies, Banner Public Affairs, Gabriel Marketing Group, The Reis Group and Beyond Definition Capitol Communicator November 5, 2019 AgencyOlivia Alair Dalton launched Dalton Strategies. Dalton was a former spokeswoman to First Lady Michelle Obama, President Obama’s campaigns, then-U.S. Senator Joe Biden, Transportation Secretary Ray LaHood...
AARP’s Martha Boudreau to be Keynote Speaker at WWPR’s PR Woman of the Year Award Luncheon on Nov. 15 Capitol Communicator November 4, 2019 Events, PR, Top Center Sponsored, UncategorizedWashington Women in PR reports that Martha Boudreau will be the keynote speaker at this year's 30th annual PR Woman of the Year award luncheon, Nov. 15, at The Fairmont Hotel in Washington, D.C. Boudreau is...
Nats Seventh-Game World Series Win was Ratings Winner Capitol Communicator October 31, 2019 Media, Top Center SponsoredThe Washington Nationals' first-ever World Series title delivered a big audience for Fox Wednesday night, reports The Hollywood Reporter. The Hollywood Reporter post added: "Fast national ratings have...
Horror Halloween From GEICO Capitol Communicator October 29, 2019 B to C, Top Center Sponsored Happy #GEICOween! According to the Chevy Chase, MD, insurance company, "in honor of our new favorite time of year, we’re bringing back this classic commercial spot for a limited time....
Consumers Shift to Mobile Means Marketers Must Rethink Their Content Strategy Capitol Communicator October 29, 2019 Bottom Left Sponsored, Insights, MarketingEarlier this year, we hit a remarkable milestone, reports AdAge, when, according to eMarketer, "Americans now spend more time staring at the small screens in their pockets than the large ones in their living...
Rewriting the Rules: PR Firms Now in Territory Once Commanded Solely by Ad Agencies, Reports AdAge Capitol Communicator October 28, 2019 Advertising, PRThe lines between paid media (ads) and earned media (editorial coverage) are all but erased, reports AdAge, "with an increasing number of PR firms crossing into territory once commanded solely by ad agencies....
“People Hate Ads”, States Article in New York Times Capitol Communicator October 28, 2019 Advertising, Insights, Top Center SponsoredIn the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the...
