Major Cuts Hit Major PR Firm Capitol Communicator June 3, 2020 PR, Top Center SponsoredGlobal PR agency Edelman, which has a D.C. office, will be reducing its global workforce by approximately 390 people, reports Marketing, which added that Edelman will also be asking for salary reductions from...
COVID-19 Hurts TV Advertising but Helps Digital Platforms Capitol Communicator June 2, 2020 Advertising, B to C, Digital, Top Center SponsoredBefore the coronavirus pandemic, the TV networks were expecting a strong 2020, reports The New York Times, which added that the presidential election and Tokyo Olympics would keep people watching, and...
Capitol Communicator’s COVID-19 Survey Finds Five Percent Concerned About Going Out of Business Capitol Communicator June 2, 2020 Coronavirus, Insights, Upper Left SponsoredOver the past couple weeks, Capitol Communicator has conducted a survey on the impact COVID-19 has had on our marketing communications community. Over 70% of the respondents were owners or executives of their...
People Remaining Loyal to Local During COVID-19 Capitol Communicator June 1, 2020 B to C, Coronavirus, InsightsDespite the increase of online orders since the COVID-19 pandemic began, findings from a recent Nextdoor survey suggest there is a movement to improve neighborhoods and save local businesses — local...
Richmond-based Martin Agency Produces COVID-19 Campaign for Old Navy Capitol Communicator June 1, 2020 Coronavirus, Richmond NewsOld Navy has been clothing American families since 1994, states The Martin Agency, "and recognizes that the need to serve families has never been greater. The COVID-19 crisis has left many Americans...
Capitol Communicator’s COVID-19 Survey Closes COB Today Capitol Communicator May 28, 2020 Advertising, Agency, Coronavirus, Marketing, Media, Top Center SponsoredStop what you are doing right now and please take this survey which closes COB, June 1. We know that many people do not like to take the time to take surveys but this one is very important. Our region has one...
The Creative Now: A Chat with Karen Alston, Owner of Alston Marketing Group Capitol Communicator May 28, 2020 The Creative NowBy Cade Martin As a kid, I spent many a dinner at a table surrounded by friends of my parents, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community...
Consumers Holding Out for a COVID-19 Vaccine Before Resuming Many Activities, According to New Surveys Capitol Communicator May 28, 2020 B to C, Coronavirus, InsightsWhile many states and businesses are reopening, are consumers ready to come back? New data from consumer intelligence firm Resonate, a provider of A.I.-driven customer data and intelligence, suggests the...
Philippe Maze-Sencier Named Global Chair, Public Affairs at H+K Strategies Capitol Communicator May 28, 2020 AgencyPhilippe Maze-Sencier has been named Global Chair, Public Affairs at H+K Strategies. He joins from McLarty Associates, a global strategic business advisory firm, where he served in leadership positions in...
“Crisis Ahead” Podcast Launched by Edward Segal Capitol Communicator May 27, 2020 Coronavirus, Digital, PRD.C.-based PR practitioner Edward Segal has launched a weekly audio and video podcast on crisis management. The “Crisis Ahead” podcast will focus on how companies, organizations, and individuals in the...
