Yes& Elected to Membership in 4A’s
Yes& has been elected to membership in the 4A’s (aaaa.org), the national trade association representing advertising and marketing agencies. Now more

Sorrell’s Exit from WPP Raises Speculation of Break-Up
Martin Sorrell’s abrupt exit from WPP Plc leaves the worldwide advertising empire in search of a new chief executive officer for the first

The Companies Attending MAMS
The full-day Mid-Atlantic Marketing Summit in Washington, D.C., on April 26 will bring together hundreds of marketing and communications executives from

New Poll Reveals Cause Marketing Preferences Of Moms & Millennials
For decades, retailers have raised billions of dollars for a variety of causes through donations at registers, including many children’s causes. New research

Cvent Plans to Add More Than 1,000 People Globally in 2018
Cvent, Inc., based in Tysons Corner, Va, announced its intention to hire more than 1,000 people globally. After a strong 2017 and adding

Five Tips for Better Privacy on Facebook Provided by Social Driver
When Mark Zuckerberg, co-founder and CEO of Facebook, testified before Congress to address Facebook’s use and protection of user data, a real

Cade Martin Creates Images to Attract Attendees to SHRM18
By Cade Martin The Society for Human Resource Management, SHRM, is probably one of my longest standing clients. And I’ve gotta gush – I

Crosby Rises to #28 in O’Dwyer’s Ranking of Top National PR Firms and #7 for Healthcare PR
Crosby Marketing Communications has risen to #28 on O’Dwyer’s magazine’s 2018 list of Top National Public Relations Firms and #7 in

Local Ad Spending in Baltimore-Washington Metro Area to Reach $7.9 Billion in 2018
Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018 across markets in D.C, Maryland and Virginia,

Competitors Cutting Into Facebook’s Share of Consumers’ Time
People are spending more time on Google properties these days, widening the wedge between the search engine and Facebook, reports MediaPost, which added that

Richmond Ad Community Honors Its Best at the Richmond Show
The best in Richmond advertising last year was recognized on April 6 at the Richmond Show, the Advertising Club of Richmond’s annual awards

“Targeted Advertising is Big Business for Facebook”, States Recode
Facebook collects a lot of data about you — everything from your email address to the strength of your phone’s battery, reports Recode, which

WTOP-FM Top Revenue-Generating Radio Station in U.S. in 2017
With almost $68 million, WTOP-FM in Washington, D.C., was the highest revenue-generating radio station in the United States in 2017. The

Maribel Perez Wadsworth Named Publisher of USA TODAY
USA TODAY, based in McLean, Va, named Maribel Perez Wadsworth its publisher, the second woman to hold the title. Wadsworth, a Cuban-American, is

Up Close and Personal: Getting to Know Antonio Alcalá, Co-Owner, Studio A
Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Antonio Alcalá. Photography for

