IABC Names Brenda Siler Recipient of a 2017 Fellows Award
The International Association of Business Communicators (IABC) announced three 2017 Fellows, including D.C.-based Brenda C. Siler. The IABC Fellows designation is the
Communications Industry Facing Creative Staff Shortage, States O’Dwyer’s
Nearly half of hiring managers working at advertising and marketing agencies — 45 percent — expressed difficultly recruiting professionals to fill vacancies across various creative positions,
Study Finds Emotional Phrases Consistently Effective in Facebook Headlines
According to BuzzSumo, in their sample of the most powerful three-word phrase used in a headline on Facebook and Twitter -by some margin-
Around Town: Jon Wentzel Joins NEI, LMO Names Cory Megin its Director of Creative and UX, and Frost Miller to Provide Marketing Support for the Crohn’s and Colitis Congress
Jon Wentzel joined D.C.-based Nuclear Energy Institute as vice president of communications today. Wentzel will be responsible for overseeing all aspects of
Media Companies “Getting Sick” of Facebook, Reports BloombergBusinessweek
When Facebook Inc. wants to try something new, one of its first calls is to CNN., reports BloombergBusinessweek, which added that it was “a
Digital Advertising is “Nightmarish Joke”, States CEO of NY Times
Count Mark Thompson, CEO of The New York Times, among those unhappy with the state of the digital ad market, beset by fraud, bots,
Fox Launches Podcast Supported by Advertisers, Not Paying Subscribers
The Five is the first Fox News program to launch a free podcast, supported by advertisers, not paying subscribers, reports Adweek, which added: “It’
Fox Networks Group Adopting Six-Second, “Unskippable” Ads
Fox Networks Group is adopting the six-second, “unskippable” ad, following in YouTube’s footsteps as it tries to cater to its growing number
Watergate Hotel Redesigning “Watergate Scandal Room 214”; a Room Where “History was Made”
Timed to the 45th anniversary of the notorious Watergate break-in, the hotel, states a release, has “a new signature guest room to capture
Washington Post has “Big Plans” for Video, Reports Digiday
The Washington Post has big plans for its video business in 2017, reports Digiday, which added that earlier this year, “the publisher opened a
“Adverse Industry Conditions” Causing Buyouts at Los Angeles Times
The Los Angeles Times issued a staffwide announcement that it’s offering buyouts to the newsroom, reports Poynter, which added: “The announcement, which came
Raymond Crosby, President and CEO of Crosby Marketing Communications, Profiled in Washington Post “Top Workplaces” Magazine
Raymond Crosby, President and CEO of Crosby Marketing Communications, is featured in a “Leadership” profile in the June 18 Washington Post “Top Workplaces” magazine.
Crosby Named “Top Workplace” by The Washington Post
Crosby Marketing Communications, one of the nation’s leading independent communications firms, has been named to The Washington Post’s 2017 list of Top
39 Laid Off at HuffPost, Part of Expected 15 Percent Verizon Cut at Yahoo and AOL
Thirty-nine journalists at HuffPost were laid off as part of Verizon Communications Inc.’s acquisition of Yahoo Inc., according to the union representing
Washington Post Reports 28 Percent More Online Visitors in May 2017 than in May 2016
The Washington Post reports it had 80.7 million unique online visitors in May 2017, “marking a 28 percent increase over last year, according
