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Guest Columnist

Capitol Communicator and sponsors host various guest postings on topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.

Agency

Explainer videos are great for making complex information easy to understand. RMR & Associates has you covered, from scripting to development to promotion, to

Sep 26, 2019
How To Explain the Complex in Under a Minute
Agency

RMR & Associates, Inc. (www.rmr.com), one of the Washington, D.C. Metropolitan Area’s leading integrated marketing, advertising, and public relations firms,

Aug 19, 2019
Two Are Better Than One: RMR & Associates Named to Multiple Rankings for the 2019 Washington Business Journal Book of Lists
PR

By Robyn M. Sachs, President, RMR & Associates, Inc. The greatest challenge facing any new product is the FUD Factor – Fear, Uncertainty, and Doubt.

Aug 12, 2019
Bring New Products to Life Using Eight Simple Steps
People

Van Eperen, a PR and strategic communications agency based in Maryland, announced that The Daily Record has named account supervisor and project manager Emily

Aug 7, 2019
Van Eperen’s Emily McDermott Named a 2019 VIP by The Daily Record
Agency

By Robyn Sachs, President & CEO of RMR & Associates Once upon a time, an enterprising company hired a marketing firm to create a

Jul 10, 2019
Improve Sales Results with Marketing Integration
Agency

Fors Marsh Group (FMG)—the first Washington, D.C., metro area research company to earn the B Corporation Certification—has been named one of

Jun 27, 2019
The Washington Post Names Fors Marsh Group a 2019 Top Washington-Area Workplace
PR

By Robyn Sachs, President & CEO of RMR & Associates This is the second part of the article discussing PR as a necessity to

May 29, 2019
Public Relations Can Help Your SEO/SEM Results and More – Part 2
PR

By Robyn Sachs, President & CEO of RMR & Associates PR as Part of the Modern Marketing Mix What kind of honor is it

May 6, 2019
Public Relations Can Help Your SEO/SEM Results and More
Advertising

RMR & Associates, Inc. (RMR) announced that the direct response TV advertising campaign it planned and implemented for its client, House Buyers of America,

Apr 10, 2019
RMR Helps House Buyers of America Hit the Mark with Direct Response TV Campaign
Events

By Don Bates, APR, Fellow PRSA, PRSA-NCC Writing Workshop Instructor Before you write anything for professional public relations purposes, you need to review

Apr 3, 2019
25 Criteria to Review Before Writing for PR Purposes
Agency

By Robyn Sachs Imagine that you are shopping – it doesn’t matter whether you’re grocery shopping or preparing to buy large, high-tech

Apr 1, 2019
“Who Are You Again?”
Insights

By Lisa Nirell Every year, Austin, Texas, hosts South by Southwest (SXSW), a confab of epic proportions and people. The event ran from March

Mar 19, 2019
Marketing Takeaways from SXSW2019
Advertising

By Robyn M. Sachs This is the second part of the article with advice for millennials on succeeding in today’s business environment. (Each

Feb 23, 2019
Lost Business Secrets Millennials Need to Know
Advertising

Much has been written about how to work with millennials: what they want from their jobs, how they differ from previous generations, how to

Jan 28, 2019
Lost Business Secrets Millennials Need to Know
Marketing

By Robyn Sachs, President and CEO of RMR & Associates Integrated marketing approaches have skyrocketed in popularity over the last several years, for a

Jan 8, 2019
Putting Your Product on the Fast-Track to Success: The Importance of a Go-to-Market Approach in Your Marketing Arsenal
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