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Author Mike Smith

Mike Smith

Mike Smith is a Washington connector with nearly 40 years of public relations, public affairs and marketing experience. Mike has worked for Burson-Marsteller as AE, Edelman PR as VP and HAVAS PR as EVP. He is currently SVP of PR for Yes& agency in Alexandria, VA. Mike is a 25-year member and serves on the Newsmaker committee of the National Press Club. He has a masters and bachelor's degree in journalism and IMC from Northwestern.

Capitol Communicator reports that UMCES recently engaged Yes& to support its Western Lake Erie Report Card announcement along with the Lake Erie Foundation, University of Toledo and Heidelberg University’s National Center for Water Quality Research.

Ecosystem Report Card Drives Media to Virtual Presser

Mike Smith
September 14, 2020
Agency, Bottom Left Sponsored, PR
  Or How to Tell your Story without Getting Slimed By Mike Smith, Yes&  How does one make a subject like “Hypoxia” exciting? How does a PR professional drive more awareness to algal bloom,...

Yes& Wins Four Platinum Hermes Creative Awards

Mike Smith
July 17, 2020
Agency, Awards, Bottom Left Sponsored
  Creative Short Animation, Best TV Media and Two for Best Overall PR Campaigns Yes&, a performance-driven marketing agency based in Alexandria, VA, has won four prestigious Platinum Hermes...
Capitol Communicator has a post by Mike Smith, Senior Vice President of Virginia-based marketing agency Yes& on ESPN’s approach to storytelling.

Longform Storytelling – How ESPN 30 for 30 and “Last Dance” Docs Get to the Heart of the Matter

Mike Smith
June 15, 2020
Agency, Insights, Top Right Sponsored
I admit I am binge-watching ESPN documentaries during this pandemic. There are worse addictions than the endorphin-boost and motivation that sports victories and defeats (and lessons learned) can offer to the...

Latest Events

  • Beginning of a New Era

    Paul Duning
    January 19, 2021
  • Capitol Communicator reports that Brightest Young Things pivots to become Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020

Latest Marketing

  • Marketing for Change expanding its advocacy with the addition of Mike Reddy as Director of Advocacy

    Marketing for Change Expands Advocacy Practice, Hires Mike Reddy as Director

    Jeffrey Davis
    March 1, 2021
  • Capitol Communicator reports that Ivan Heredia is joining the National 4-H Council as Chief Marketing Officer.

    Ivan Heredia Joins National 4-H Council as Chief Marketing Officer

    Capitol Communicator
    February 17, 2021
  • SparkPost Lands $180 Million Strategic Growth Investment

    Jeffrey Davis
    January 31, 2021
  • Capitol Communicator reports that Content Marketing Institute released its 11th annual B2C content marketing research report.

    2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report

    Capitol Communicator
    January 27, 2021
  • Capitol Communicator reports on marketing news from Merkle, Edge Direct, a Moore company, and Brave New Markets.

    Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer; Updates from Edge Direct and Brave New Markets

    Jeffrey Davis
    January 24, 2021

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