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Author Mike Smith

Mike Smith

Mike Smith is a Washington connector with nearly 40 years of public relations, public affairs and marketing experience. Mike has worked for Burson-Marsteller as AE, Edelman PR as VP and HAVAS PR as EVP. He is currently SVP of PR for Yes& agency in Alexandria, VA. Mike is a 25-year member and serves on the Newsmaker committee of the National Press Club. He has a masters and bachelor's degree in journalism and IMC from Northwestern.

Capitol Communicator reports that UMCES recently engaged Yes& to support its Western Lake Erie Report Card announcement along with the Lake Erie Foundation, University of Toledo and Heidelberg University’s National Center for Water Quality Research.

Ecosystem Report Card Drives Media to Virtual Presser

Mike Smith
September 14, 2020
Agency, Bottom Left Sponsored, PR
  Or How to Tell your Story without Getting Slimed By Mike Smith, Yes&  How does one make a subject like “Hypoxia” exciting? How does a PR professional drive more awareness to algal bloom,...

Yes& Wins Four Platinum Hermes Creative Awards

Mike Smith
July 17, 2020
Agency, Awards, Bottom Left Sponsored
  Creative Short Animation, Best TV Media and Two for Best Overall PR Campaigns Yes&, a performance-driven marketing agency based in Alexandria, VA, has won four prestigious Platinum Hermes...
Capitol Communicator has a post by Mike Smith, Senior Vice President of Virginia-based marketing agency Yes& on ESPN’s approach to storytelling.

Longform Storytelling – How ESPN 30 for 30 and “Last Dance” Docs Get to the Heart of the Matter

Mike Smith
June 15, 2020
Agency, Insights, Top Right Sponsored
I admit I am binge-watching ESPN documentaries during this pandemic. There are worse addictions than the endorphin-boost and motivation that sports victories and defeats (and lessons learned) can offer to the...

Latest Events

  • Capitol Communicator reports MAC Summit, designed for the Marketing, Advertising and Communications communities, October 22-23, 2020, is expected to feature 80 keynoters and panelists.

    On Thursday and Friday, MAC Summit will Detail the Skills Communicators Need to be Successful in Age of Uncertainty

    Capitol Communicator
    October 16, 2020
  • Capitol Communicator reports that The Mather Group is celebrating its fifth anniversary as an agency in October 2020.

    The Mather Group Celebrates Five Years as an Agency with a Week of Webinars!

    Josh Greene
    October 2, 2020
  • Capitol Communicator reports that DC Startup Week, September 14-18, Announced its First-Ever Culture Track for its 2020 Virtual Event.

    DC Startup Week, September 14-18, Announces First-Ever Culture Track for 2020 Virtual Event

    Capitol Communicator
    September 8, 2020
  • Capitol Communicator reports that Government Marketing University (GMarkU) announced the opening of registration for the 2020 GAIN Conference.

    Government Marketing University 2020 GAIN Conference Goes Virtual

    Capitol Communicator
    September 8, 2020
  • Capitol Communicator reports that AARP Foundation's Meal Pack Challenge is a chance for us to safely give back to the community and help struggling older neighbors.

    AARP Foundation Launches Meal Pack Challenge to Assist D.C.-Area Seniors in Need

    Capitol Communicator
    September 5, 2020

Latest Marketing

  • Capitol Communicator reports that one of the keys to successfully motivating those on social media is to find a spokesperson interested in both collaboration and compensation, states Nate Houghteling, co-founder and Executive Producer at Portal A, at the MAC Summit

    Finding Spokespeople Interested in Collaboration as well as Compensation is Key to Social Media Success, Nate Houghteling, Co-Founder and Executive Producer at Portal A, to Tell MAC Summit, October 22-23

    Capitol Communicator
    October 20, 2020
  • Capitol Communicator reports that Marketing Around Covid-19 Can "Harm the brand," States Adweek Story

    Marketing Involving Covid-19 Can “Harm the Brand,” States Adweek Story

    Capitol Communicator
    October 19, 2020
  • Capitol Communicator reports MAC Summit, designed for the Marketing, Advertising and Communications communities, October 22-23, 2020, is expected to feature 80 keynoters and panelists.

    On Thursday and Friday, MAC Summit will Detail the Skills Communicators Need to be Successful in Age of Uncertainty

    Capitol Communicator
    October 16, 2020
  • Capitol Communicator reports that Denise Burrell-Stinson has been promoted to Head of WP BrandStudio.

    Denise Burrell-Stinson Promoted to Head WP BrandStudio

    Capitol Communicator
    October 7, 2020
  • Capitol Communicator reports that Rob Whittle, CEO Williams Whittle, has a post that states that every marketer in these days faces the decision of how much of their resources should they allocate to digital versus traditional media.

    Confessions of a Mad Man

    Sponsored
    September 9, 2020

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