Author Mike Smith

Mike Smith

Mike Smith is a Washington connector with nearly 40 years of public relations, public affairs and marketing experience. Mike has worked for Burson-Marsteller as AE, Edelman PR as VP and HAVAS PR as EVP. He is currently SVP of PR for Yes& agency in Alexandria, VA. Mike is a 25-year member and serves on the Newsmaker committee of the National Press Club. He has a masters and bachelor's degree in journalism and IMC from Northwestern.

Yes& Wins Four Platinum Hermes Creative Awards

Mike Smith

July 17, 2020

Agency, Awards, Bottom Left Sponsored

Creative Short Animation, Best TV Media and Two for Best Overall PR Campaigns Yes&, a performance-driven marketing agency based in Alexandria, VA, has won four prestigious Platinum Hermes...

Longform Storytelling – How ESPN 30 for 30 and “Last Dance” Docs Get to the Heart of the Matter

Mike Smith

June 15, 2020

Agency, Insights, Top Right Sponsored

I admit I am binge-watching ESPN documentaries during this pandemic. There are worse addictions than the endorphin-boost and motivation that sports victories and defeats (and lessons learned) can offer to the...

Author Mike Smith

Mike Smith

Yes& Wins Four Platinum Hermes Creative Awards

Longform Storytelling – How ESPN 30 for 30 and “Last Dance” Docs Get to the Heart of the Matter

MAC Summit, the Most Comprehensive Marketing Communications Event in the Mid-Atlantic, Set for October 22-23

COVID-19 Reset Webinar, May 20 at Noon: Strategy, Marketing & Communications for a New World

Today is National Nurses Day

VIVA Creative to Produce “The Call to Unite,” a 24-Hour Global Streaming Event

PIVOT FAST: Building Virtual Immersive Events

Unlike Platforms, News Publishers Provide Quality Content, Safe Environment for Ads

Baseball Beer Vendors Back in Buffalo Wild Wings Ad by The Martin Agency

How Marketing Is Changing in The “New Normal”

All-Community Forum: Taking Action

Navigating the Remote Work Model in the Pandemic Economy