Creative Short Animation, Best TV Media and Two for Best Overall PR Campaigns

Yes&, a performance-driven marketing agency based in Alexandria, VA, has won four prestigious Platinum Hermes Creative Awards in communications for its client work in animation, television earned media and outstanding overall public relations and public policy campaigns. The agency is an Agile marketing organization which adheres to client-centric concepts—delivering best of breed paid, earned, search and owned communications (PESO).

The Hermes Creative Award is bestowed by the Association of Marketing and Communications Professionals (AMCP), a 25-year old advertising and marketing trade group, and was judged by industry experts.

Yes& won Hermes creative honors for its animated short video for its client Akima. The narrative and animation tells the story of the Iñupiaq, native to northwest Alaska,  who are Akima’s shareholders.  It’s the engaging story of how the strong values, lifestyle and culture, that have sustained the shareholders, and their ancestors for over over ten millennia, are now guiding Akima companies, told in a powerful animated format.

Yes& also won three Hermes communications awards for public relations including two for its client National Fish and Wildlife Foundation (NFWF). The first PR category win was for outstanding television placement for the NFWF Fishing for Energy recycling program which showcases how commercial fishermen can recycle gear and nets for no cost at major U.S. ports. The second was also for this coastal resiliency story for overall publicity campaign based on the 90 million impression result in seaports including media markets: Portland, Oregon, Portland, Maine, Fort Myers, Florida on a national media tour.

The final fourth Hermes Creative Award is awarded for Yes& client Two Hat Security of  British Columbia for best overall publicity campaign. The story of content moderation and protecting kids from online predators landed in the New York Times twice, Canadian Television, Venture Beat, ADWEEK, Vancouver Business as well as BBC TV and European press like F-T. The overall media impressions for a six-month global public policy campaign endorsing the Online Harms legislation in Parliament and the COPPA Act Update in Washington, DC, was viewed by over 90 million people.

Brands and Bullying –

Yes& also devised a strategy for Two Hat with international industry analyst and author Brian Solis ultimately leveraging the “#StopHateforProfit” global boycott of social media sites.  Solis engaged his own social community and wrote columns for ADWEEK, with Yes& content support, to stop racism and hate speech in gaming environments and on social media platforms.

Robert W. Sprague, Yes& President and CEO, expressed appreciation to the creative animation video production team and the agency’s PR division:

“We are proud of the work and even more pleased to deliver exceptional results for our clients with these three campaigns. Winning the Hermes Creative is a lot of fun because, as we remember from Mythology, Hermes is the ‘winged messenger’ and the god of trade and wealth!”

Sprague congratulated Yes& Agency account teams and clients for the four Platinums. Clients like Two Hat were also pleased with the outcome and will receive a Hermes Creative Award for their strategy and program management:

Earned media is a big part of the marketing equation for us,” said Christina O’Reilly, head of marketing for Two Hat. “Working with Yes&, we devised a global message amplification strategy linked to key policy initiatives to move our clients and prospects to choose AI platforms for content moderation. The global PR campaign provided massive visibility for Two Hat and our leadership and allowed our direct marketing and social media to receive positive reception.”

AMPC expects over 5,000 entries in the competition. The association calls the Hermes Creative Awards “a benchmark for the industry” and hallmark of best practices.

Mike Smith is SVP of Public Relations for Yes&, a Capitol Communicator sponsor.

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