RP3’s In-House Content Lab Helps Meet Rapidly Changing Needs of Marketers RP3 Agency November 11, 2019 Agency, Marketing, Upper Left SponsoredAs people consume more and more content in real time, marketers need to create artful storytelling at the speed of culture to break through the social noise. RP3’s Content Lab helps clients capitalize on...
ADWKDC 2019: D.C.-Based Brands Find Success Tied to Purpose RP3 Agency October 10, 2019 Advertising, Agency, Insights, Top Center Sponsored“A good journalist friend of mine who covers the D.C. business sector told me ‘In Silicon Valley, the main focus is money whereas, in Washington, D.C., businesses are more driven by purpose.’” With...
RP3 Agency Launches New Children’s National Spots During 2019 Emmy Awards RP3 Agency October 1, 2019 Agency, Upper Left SponsoredRP3 Agency debuted a new creative spot for Children’s National during the airing of the 71st Primetime Emmys ceremony. Part of the agency’s award-winning “Grow Up Stronger” creative campaign, the new...
Inside the ADDYs: Where Great Ideas do Come from Anywhere RP3 Agency May 28, 2019 Agency, Awards, Insights, Upper Left SponsoredBy Jim Lansbury, Founder and Creative Director at RP3 Agency Last week I was honored to judge the AAF’s American Advertising Awards National Competition, here in D.C., along with a national panel of...
2019 Predictions from RP3 RP3 Agency December 16, 2018 Agency, InsightsRP3, an agency based in Bethesda, Md, provided three predictions on what's ahead as we move into the new year. They are: My prediction for 2019 is that successful brands will continue to focus less on...
RP3 Launches Campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum RP3 Agency November 7, 2018 Agency, Bottom Left Sponsored, MarketingRP3 Agency, a leading creative agency based in Bethesda, Md., announced the launch of integrated marketing campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum. According to the...
What Health Care Marketers Can Learn by Looking at Other Industries RP3 Agency June 27, 2018 Agency, Insights, Marketing, UncategorizedBy Jeb Emami At the Hospital Marketing National Conference in Atlanta in June, ReviveHealth EVP Chris Bevolo spoke about how the health care industry has traditionally been behind the curve in its...
How to Overcome the Biggest Challenge of Children’s Hospital Marketing. RP3 Agency May 31, 2018 Agency, Bottom Left Sponsored, Insights, MarketingBy Jim Lansbury One of the biggest challenges of children’s hospital marketing is that no one wants to think about needing a children’s hospital, until they absolutely need one. So, most parents have...
A Request for Improvements to the Typical Request for Proposal RP3 Agency May 15, 2018 Agency, B to B, InsightsBy Jim Lansbury For the past few months, we’ve been drowning in RFIs and RFPs. Which is obviously a good problem to have. Pitching business is the lifeblood of any agency. But it’s also a double-edged...
Giant Food Selects RP3 as its Agency of Record RP3 Agency May 9, 2018 Agency, B to C, Top Center Sponsored, UncategorizedGiant Food, the region’s leading grocer serving Virginia, Maryland, Delaware and D.C., selected RP3 Agency as its agency of record to lead its new creative initiative aimed at continuing the supermarket’s...
