Inside the ADDYs: Where Great Ideas do Come from Anywhere RP3 Agency May 28, 2019 Agency, Awards, Insights, Upper Left SponsoredBy Jim Lansbury, Founder and Creative Director at RP3 Agency Last week I was honored to judge the AAF’s American Advertising Awards National Competition, here in D.C., along with a national panel of...
2019 Predictions from RP3 RP3 Agency December 16, 2018 Agency, InsightsRP3, an agency based in Bethesda, Md, provided three predictions on what's ahead as we move into the new year. They are: My prediction for 2019 is that successful brands will continue to focus less on...
RP3 Launches Campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum RP3 Agency November 7, 2018 Agency, Bottom Left Sponsored, MarketingRP3 Agency, a leading creative agency based in Bethesda, Md., announced the launch of integrated marketing campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum. According to the...
What Health Care Marketers Can Learn by Looking at Other Industries RP3 Agency June 27, 2018 Agency, Insights, Marketing, UncategorizedBy Jeb Emami At the Hospital Marketing National Conference in Atlanta in June, ReviveHealth EVP Chris Bevolo spoke about how the health care industry has traditionally been behind the curve in its...
How to Overcome the Biggest Challenge of Children’s Hospital Marketing. RP3 Agency May 31, 2018 Agency, Bottom Left Sponsored, Insights, MarketingBy Jim Lansbury One of the biggest challenges of children’s hospital marketing is that no one wants to think about needing a children’s hospital, until they absolutely need one. So, most parents have...
A Request for Improvements to the Typical Request for Proposal RP3 Agency May 15, 2018 Agency, B to B, InsightsBy Jim Lansbury For the past few months, we’ve been drowning in RFIs and RFPs. Which is obviously a good problem to have. Pitching business is the lifeblood of any agency. But it’s also a double-edged...
Giant Food Selects RP3 as its Agency of Record RP3 Agency May 9, 2018 Agency, B to C, Top Center Sponsored, UncategorizedGiant Food, the region’s leading grocer serving Virginia, Maryland, Delaware and D.C., selected RP3 Agency as its agency of record to lead its new creative initiative aimed at continuing the supermarket’s...
The Value of Super Bowl Ad Teasers: They Stir Up Social Media and Extend Ad’s Shelf Life RP3 Agency January 31, 2018 Advertising, Agency, InsightsBy Jim Lansbury Let me start by saying for the record that I hate Super Bowl ad teasers and this Super Bowl ad preview may contain wildly inaccurate spoilers. It just seems so ridiculous to run an ad about...
Holiday Ad Review 2017: The Year of “Bringing People Together” RP3 Agency December 24, 2017 Advertising, Agency, Communications, Top Center SponsoredBy Jim Lansbury Let’s face it, 2017 was not exactly a warm and fuzzy year. Everything seemed more polarized, more controversial, more divided than ever. Even brands. Some scored points by taking sides....
2018 Predictions From RP3 Agency RP3 Agency November 20, 2017 Agency, Insights, Top Center SponsoredCapitol Communicator will be running predictions on what's in store for communicators in 2018 and we lead off with predictions from RP3 Agency. Beth Johnson, Founder / CEO RP3 Agency: Now more than ever,...
