What Health Care Marketers Can Learn by Looking at Other Industries RP3 Agency June 27, 2018 Agency, Insights, Marketing, Uncategorized By Jeb Emami At the Hospital Marketing National Conference in Atlanta in June, ReviveHealth EVP Chris Bevolo spoke about how the health care industry has traditionally been behind the curve in its...
How to Overcome the Biggest Challenge of Children’s Hospital Marketing. RP3 Agency May 31, 2018 Agency, Bottom Left Sponsored, Insights, Marketing By Jim Lansbury One of the biggest challenges of children’s hospital marketing is that no one wants to think about needing a children’s hospital, until they absolutely need one. So, most parents have...
A Request for Improvements to the Typical Request for Proposal RP3 Agency May 15, 2018 Agency, B to B, Insights By Jim Lansbury For the past few months, we’ve been drowning in RFIs and RFPs. Which is obviously a good problem to have. Pitching business is the lifeblood of any agency. But it’s also a double-edged...
Giant Food Selects RP3 as its Agency of Record RP3 Agency May 9, 2018 Agency, B to C, Campaign, Top Center Sponsored, Uncategorized Giant Food, the region’s leading grocer serving Virginia, Maryland, Delaware and D.C., selected RP3 Agency as its agency of record to lead its new creative initiative aimed at continuing the supermarket’s...
The Value of Super Bowl Ad Teasers: They Stir Up Social Media and Extend Ad’s Shelf Life RP3 Agency January 31, 2018 Advertising, Agency, Insights By Jim Lansbury Let me start by saying for the record that I hate Super Bowl ad teasers and this Super Bowl ad preview may contain wildly inaccurate spoilers. It just seems so ridiculous to run an ad about...
Holiday Ad Review 2017: The Year of “Bringing People Together” RP3 Agency December 24, 2017 Advertising, Agency, Communications, Top Center Sponsored By Jim Lansbury Let’s face it, 2017 was not exactly a warm and fuzzy year. Everything seemed more polarized, more controversial, more divided than ever. Even brands. Some scored points by taking sides....
2018 Predictions From RP3 Agency RP3 Agency November 20, 2017 Agency, Insights, Top Center Sponsored Capitol Communicator will be running predictions on what's in store for communicators in 2018 and we lead off with predictions from RP3 Agency. Beth Johnson, Founder / CEO RP3 Agency: Now more than ever,...
RP3 and Facing History Help Bring Impassioned Student Essays to Life RP3 Agency October 4, 2017 Agency, Bottom Left Sponsored, Campaign RP3 launched a new social media campaign for Facing History and Ourselves titled “The History Of.” Facing History provides teachers with the tools to help their students learn about racism,...
RP3 Agency and Children’s National Keep Growing Up Stronger With Second Phase of “Grow Up Stronger” Campaign RP3 Agency September 20, 2017 Agency, B to C, Campaign, Top Center Sponsored RP3 Agency has launched the second phase of its “Grow Up Stronger” campaign for Children’s National Health System. The new work is running now and includes two TV commercials as well as Print, Digital...
Trying to Measure With Your Hands Tied? RP3 Agency July 18, 2017 Agency, Bottom Left Sponsored, Communications By Kurt Roberts and Beth Johnson If you’re a marketer in a hospital or health system, we feel your pain. You’re likely stuck with outdated systems that don’t let you get the information you need to...
