RP3 Agency has produced holiday and winter TV spots for Giant Food. According to the Bethesda-based agency, the spots are “the latest iteration of the award-winning “The Little Things Are Giant” campaign, which we launched in 2018 for the leading mid-Atlantic grocery chain.

“The new work continues Giant’s higher mission to always do the little things for their customers and the community they serve. We knew this year more than ever, families were yearning to feel more connected during the holiday season. To bring that feeling to life, we developed a new campaign to show how Giant keeps loved ones connected.

“Focusing on the rituals and “traditions that bring us together, ” our use of a match-cut technique further reinforced this theme of connectedness. We partnered with the talented directing duo, Tucker Bliss and Danielle Katvan of 1stAveMachine, and we also made a point to cast only real families, couples, and friends from the local community, bringing true authenticity to the spots and campaign.”

RP3 is a Capitol Communicator sponsor.

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