A Request for Improvements to the Typical Request for Proposal
By Jim Lansbury For the past few months, we’ve been drowning in RFIs and RFPs. Which is obviously a good problem to have.
Giant Food Selects RP3 as its Agency of Record
Giant Food, the region’s leading grocer serving Virginia, Maryland, Delaware and D.C., selected RP3 Agency as its agency of record to lead
The Value of Super Bowl Ad Teasers: They Stir Up Social Media and Extend Ad’s Shelf Life
By Jim Lansbury Let me start by saying for the record that I hate Super Bowl ad teasers and this Super Bowl ad preview
Holiday Ad Review 2017: The Year of “Bringing People Together”
By Jim Lansbury Let’s face it, 2017 was not exactly a warm and fuzzy year. Everything seemed more polarized, more controversial, more divided
2018 Predictions From RP3 Agency
Capitol Communicator will be running predictions on what’s in store for communicators in 2018 and we lead off with predictions from RP3 Agency.
RP3 and Facing History Help Bring Impassioned Student Essays to Life
RP3 launched a new social media campaign for Facing History and Ourselves titled “The History Of.” Facing History provides teachers with the tools to
RP3 Agency and Children’s National Keep Growing Up Stronger With Second Phase of “Grow Up Stronger” Campaign
RP3 Agency has launched the second phase of its “Grow Up Stronger” campaign for Children’s National Health System. The new work is running
Trying to Measure With Your Hands Tied?
By Kurt Roberts and Beth Johnson If you’re a marketer in a hospital or health system, we feel your pain. You’re likely
Five Takeaways from the 2017 PR Summit DC
By Dan Sweet, RP3 Agency The PR Summit DC was held on June 2, bringing PR professionals from around the DC area together to
Selecting the Right Programmatic Partner in a Crowded Space
By Jeb Emami You’re familiar with programmatic advertising and are ready to take the next step toward selecting the right partner to help
When the Student Becomes the Master: Marketing Lessons from the Class of 2017
By Jim Lansbury I recently had the honor of judging the AAF National Student Competition. I went into it thinking I’d see a
DARK SOCIAL Episode II: The Analytics Strike Back
In the first episode of DARK SOCIAL, we explained what dark social is. We also explained why marketers see dark social as a threat,
DARK SOCIAL Episode I: Rise of the Dark Side
What is Dark Social? Dark Social, a term coined by The Atlantic’s Alexis Madrigal, is one-to-one social sharing through direct communication:
