Celebrating Great Moments in Creative Advocacy Sponsored October 14, 2020 Agency, Creative AdvocacySubject Matter is a multifaceted agency comprised of advertising experts, experienced journalists, media relations pros, digital specialists, filmmakers and lobbyists. Together, we combine the boundless...
GMarkU Announces Finalists for 2020 GAINER Awards Sponsored October 14, 2020 Awards, B to GGovernment Marketing University (GMarkU) announced the finalists for its 2020 GAINER Awards, the top honors for government marketing excellence across the U.S. Public Sector. “We look forward to...
Celebrating Great Moments in Creative Advocacy Sponsored October 13, 2020 Agency, Creative AdvocacySubject Matter is a multifaceted agency comprised of advertising experts, experienced journalists, media relations pros, digital specialists, filmmakers and lobbyists. Together, we combine...
The High Value of Storytelling Sponsored October 12, 2020 Agency, Bottom Left Sponsored, InsightsBy Joel R. Johnson For more than 20 years, my closest collaborators in advertising have been Creative Directors. Win or lose, most often it's me and my creative partners. So trust me when I say in their...
Celebrating Great Moments in Creative Advocacy Sponsored October 11, 2020 Agency, Creative Advocacy1 CommentSubject Matter is a multifaceted agency comprised of advertising experts, experienced journalists, media relations pros, digital specialists, filmmakers and lobbyists. Together, we combine the boundless...
From Bates to Beyond, We’re Taking A Look Back Sponsored October 8, 2020 Agency, Insights, Top Right SponsoredFor sixteen years, Bates Creative worked with over 200 clients to build brands, connect with members and audiences, and create impact. But clients are looking for a new relationship with their agency, so we...
Media Insights for 2021 Planning: How COVID-19 Changed Media Consumption Sponsored September 24, 2020 Agency, Insights, Upper Left SponsoredBy Wendy Weaver COVID-19 has impacted all of our nonprofit clients in 2020 in one way or another. Some clients halted advertising temporarily, others shifted media spend to digital channels to reach the new...
Crosby Foundation Grants $75,000 to Nonprofits for COVID-19 Emergency Relief Efforts Sponsored September 23, 2020 Agency, General, Maryland News, Top Right Sponsored1 CommentTo help local families, children and communities hit hard by COVID-19, the owners of Crosby Marketing Communications, based in Annapolis, MD, have donated $75,000 to support the work of three local...
Confessions of a Mad Man Sponsored September 9, 2020 Agency, Bottom Left Sponsored, MarketingBy Rob Whittle, CEO Williams Whittle Every marketer in these days of multi-platform choices faces the decision of how much of their resources should they allocate to digital versus traditional media. The...
Brand Leaders Empathizing With Black Lives Matter Should Begin With Their Agency Sponsored August 28, 2020 Agency, B to B, Top Right SponsoredBy Joel R. Johnson You've declared “Black Lives Matter” and that is the right thing to do ... but now what are you going to do about it? Is empathy with black people more than a moment? Or are you ready...
