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Whether you call them Pluralists, Neo-Digital Natives or the Job Hopping Generation, a new cohort of marketers is emerging and things will never be the same. We invited some of the area’s top millennials...

By Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans.  Fortunately for those companies, they realize the power of...

When deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business owners must decide which medium is the best way to showcase...

Crosby Marketing Communications has risen to join the ranks of the top 50 public relations firms in the nation, as listed in the PRWeek 2019 Agency Business Report. One of the industry’s most respected...

If you’re a company with multiple branches, divisions, or properties, you’ve probably faced the struggle of creating logos for multiple entities. While there is excitement in any logo creation process, it...

Yes&, a full-service marketing agency, announced the hiring of three veteran marketing communications professionals:Christopher McAnany as vice president and general manager of Yes& Events; Veronica...

The internet is always expanding, and one recent area of growth has been 3D experiences. This growth of 3D content is aided by companies like Sketchfab, Mozilla and Microsoft, who have all  built dedicated...

Corporate communications and marketing leaders who hire public relations and other communications agencies overwhelmingly rely on their knowledge and experience, and the word-of-mouth of peers, when selecting...

Benjamin Bothun will be presenting at the Mid-Atlantic Marketing Summit on April 26. Bothun is Senior Director of Marketing at Impact XM, a company that crafts focused brand stories through live and digital...

Baltimore-based Storyfarm teamed up again with the Baltimore Child Abuse Center, this time in support of Stop Sexting - an effort to define, address and explain the consequences of sexting. Storyfarm...