3D or Photo: Which is Right for Your New Product Launch? Sponsored February 25, 2020 B to C, Bottom Left Sponsored, DesignBy Pieter Bickford, Marketing Executive, HighRock When deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business owners...
Crosby Adds Alex Ordansa and T.J. Duckett to Growing Team Sponsored February 20, 2020 Agency, People, Top Right SponsoredCrosby Marketing Communications added Alex Ordansa (at left) as an Associate Visual Designer and Charles “T.J.” Duckett (at right) as an Associate Digital Program Manager. As an Associate Visual...
Global State of PR 2020 Report Uncovers the Industry is More “Social” Than Ever, but Views “Social” Differently Sponsored February 20, 2020 Bottom Left Sponsored, PRWhat will shape digital PR in the next year or even decade? Talkwalker, an online and social data analytics software company, partnered with YouGov, a market research and data analytics firm, to gather...
The Re-Making of an Iconic Brand Sponsored February 10, 2020 Advertising, Agency, B to B, Top Right Sponsored1 CommentBy Rob Whittle I am not going to try to paint a picture of advertising that is all fun, games and glamor. Our business has its fair share of drudgery. But every now and then—maybe once in a career—an...
Endorser/Influencer Publications Of Deliverables: Business and Legal Affairs Considerations Sponsored January 27, 2020 Advertising, Bottom Left Sponsored, Marketing, PR- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
Yes& Helps ACLU Fight for Civil Rights Sponsored January 24, 2020 Agency, Bottom Left Sponsored, InsightsThe American Civil Liberties Union of Virginia selected Yes& to provide a communications audit—helping the civil rights and free speech organization prioritize top issues in 2020. The ACLU-VA...
Sierra Nevada Brewing Company Adds Admirable Devil to 2020 Ad Duties Sponsored January 24, 2020 Agency, B to C, Top Right Sponsored2 CommentsSierra Nevada Brewing Co., has assigned advertising duties to Admirable Devil after a competitive pitch lead by the in-house marketing team. The Washington, D.C.- based advertising agency will create and...
Marketer Engagements of Endorsers/Influencers: Business and Legal Affairs Considerations Sponsored January 21, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
Measuring ROI: The Dance of Digital Marketing (Part 2) Sponsored January 20, 2020 Agency, B to C, Marketing, Upper Left SponsoredBy Pieter Bickford, Marketing Executive, HighRock “Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads,...
News Release Wire – Yearbook – Deadline is January 31 Sponsored January 17, 2020 PR, Top Right SponsoredBe in the printed 36th Annual Yearbook of Experts, Authorities & Spokespersons and help the news media find you, know your expertise and know how to reach you. According to PR Week, it's a "dating...
