The Visual Desktop: Connect360’s powerful new way to visually present broadcast PSA results
With Public Service Announcements (PSAs) celebrating their 75th year on television, Connect360 is proud to introduce its new and exciting visual way to present
TV PSAs Break Records Despite 2024 Election
The results are in. Nielsen has been providing overall TV PSA data exclusively to Connect360 for over a decade and reported that in 2024
Understanding the value Public Service Announcements deliver
Thousands of television Public Service Announcements air daily, free, by stations across the country, generating interest and revenue to the nonprofit organizations that produced
The language of television advertising and PSAs
Every industry has its own language. That’s true for broadcast advertising in general and for public service announcements more specifically. Learning to speak
Why the aging of TV audiences is good news for nonprofits
Two big changes have been happening in television. As audiences shifted to streaming television, linear television audiences got older. While younger viewers were watching
PSA results surprisingly strong during 2024 election, reports Connect360
Record-breaking election spending left many nonprofit marketers wondering if their PSA campaigns would suffer. Now, the data is in. Nielsen found that PSA
Broadcasters say massive 2024 election spending won’t hurt PSA airings
We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties
Is Artificial Intelligence in your nonprofit’s future?
Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others
How to achieve digital ad success with any size budget
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even
PSAs are more than a communications effort, they are also an income generator
There are two good things a public service announcement (PSA) campaign does for a nonprofit organization. First, it generates a huge amount of awareness
What the crystal ball says about nonprofit trends
Everyone wants to get an early look, be it fashion trends, hot new shows, up and coming sports teams, or current events before they
Nielsen reports continued strong PSA results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how
Do people still listen to radio?
By Steve Edelman, President, Connect360 I never cease to be amazed by the insightful questions I get from nonprofit communications and marketing people. Recently,
Do people still watch TV?
By Steve Edelman, President, Connect360 The answer to “Do people still watch TV?” is a simple one. They definitely do. In fact, Americans appear
In-kind donations: Nothing is better than free
Unique benefits of donations for nonprofits include free in-kind advertising By Steve Edelman, President, Connect360 If you’re at a nonprofit, you may
