by Steve Edelman | Jul 23, 2024 | Insights, Technology, Upper Left Sponsored
Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say it will bring about the end of the world as we know it. Meanwhile, nonprofits are trying to understand how to navigate...
by Steve Edelman | Jul 10, 2024 | Advertising, Digital, Insights, PR, Upper Left Sponsored
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned away by ad agencies that refuse to work with you because your budget is less than their minimum ad buy. You might think a digital PSA campaign...
by Steve Edelman | Jun 10, 2024 | Advertising, Agency, Bottom Left Sponsored, Insights
There are two good things a public service announcement (PSA) campaign does for a nonprofit organization. First, it generates a huge amount of awareness for a nonprofit’s marketing message. Second, because it uses free, donated advertising time provided by TV and...
by Steve Edelman | May 10, 2024 | Bottom Left Sponsored, General, Insights
Everyone wants to get an early look, be it fashion trends, hot new shows, up and coming sports teams, or current events before they even become current. The same is true for nonprofit trends. The trick to managing a charitable organization to be ahead of the curve, to...
by Steve Edelman | Mar 19, 2024 | Advertising, Bottom Left Sponsored, General, Insights
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a...
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