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Author

Steve Edelman

Steve Edelman is a Partner and President of Connect360. He is a leading expert on the measurement, valuation and financial reporting of Public Service Announcements by not-for-profit organizations. He is a CPA and has an extensive background in the application of Generally Accepted Accounting Principles (GAAP) to earned media valuations and in-kind donations nonprofits receive from broadcasting companies as part of their PSA campaigns. He is the author of numerous articles on the subject and has served as a resource to nonprofit CFOs, their CPA firms, and professional publications. Connect360 is a leading communications and marketing agency that serves nonprofit organizations, trade associations, and agencies of the federal government. In 2024, Connect360-PSAs received 1 in every 5 (non-Ad Council) Nielsen detected airings donated by U.S. television stations.

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PR

Getting the most from your PSA campaign in an election year

By Steve Edelman, Partner and President of Connect360. Nonprofits with vital messages to share need to start planning now to ensure their messages rise

Jan 17, 2024
Getting the most from your PSA campaign in an election year
PR

How to get a Public Service Announcement on TV

Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get

Jan 4, 2024
How to get a Public Service Announcement on TV
News

Steve Edelman’s fearless forecasts for 2024

Steve Edelman, president of Connect360, provided Capitol Communicator with his 12 fearless forecasts for 2024.  According to Edelman, “as we boldly move into 2024,

Jan 2, 2024
Steve Edelman’s fearless forecasts for 2024
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