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Home » Average person spends eight hours daily online, finds new study

Google, Facebook and Amazon, collectively,  for the first time attracted the majority of all U.S. ad spending

Average person spends eight hours daily online, finds new study

by | Nov 10, 2022

The average person spends eight hours per day online — and 44.7% of consumers are increasing their internet use, according to the 2022 Internet Usage Report, a study by HighSpeedInternet.

In addition, states Email Marketing Daily, “75% of consumers always or frequently research purchases online, although they prefer in-person buying.

“Email teams should not assume that all they have to do is drive purchasers to a website.

“Among the items consumers would rather buy in person are clothing (48%, vs. 22% who prefer online), home goods (50%, versus 20% who like online) and groceries (67% vs. 13% who would rather buy online).”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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