Just over a year after launching in Baltimore, Loople, the “search engine for bars and restaurants” is expanding to D.C., reports Technical.ly.
The Technical.ly post, in part, added:
“Loople, for those as yet unfamiliar, wants to be your best friend when it comes to deciding where to go get a happy hour (or other hour) deal. The whole premise is that the app “helps you find all of the food specials, drink specials and live events in your area,” CMO Dave Phelan told Technical.ly. The app specializes in having up-to-date, accurate information on the specials at a given bar or restaurant — simply open the app to see what’s nearby and what deals they’ve got.
“Loople populates the map (or list) via the Google API, but depends on a crowdsourcing model to make sure the information is accurate. Restaurant/bar owners and patrons can edit the specials list, but Loople reserves the final right of validation — this often involves calling the restaurant in question to check in.
“As for a business model, Loople makes money through strategic marketing partnerships. For example the startup is working to partner with alcohol companies to help them execute public service campaigns. In the app this takes the form of a push notification — spend a certain amount at a bar and then text your receipt in order to get Uber ride credit. That’s part of a MillerCoors attempt at curbing drunk driving.
“The app can also provide marketing opportunities for the restaurants and bars themselves. Phelan says that, at scale, the company’s value (financially speaking) will lie in the data it has on consumer choices. As for a business model, Loople makes money through strategic marketing partnerships. For example the startup is working to partner with alcohol companies to help them execute public service campaigns. In the app this takes the form of a push notification — spend a certain amount at a bar and then text your receipt in order to get Uber ride credit. That’s part of a MillerCoors attempt at curbing drunk driving.”
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