“Boomers are Big Business,” States MediaPost
Boomers are big business — especially in publishing, reports MediaPost.
The MediaPost post added that “AARP Media earns $174 million+ (print/digital) in media-based ad revs, according to public filings. But its lucrative demo drives $7.1 trillion in annual economic activity each year,” Myrna Blyth, the company’s senior vice president-editorial director, told Axios.
“The United States Census Bureau defines baby boomers as those born in the U.S. between 1946 and 1964, which includes a sizable portion of the populace.
“In publishing terms, that’s been a boost for the bimonthly AARP the Magazine, which comes with AARP membership. It reports on health, finance, tech, law and entertainment.
“Per a Magazine Media 360 report in June, AARP the Magazine has a print-digital audience of 39.6 million, leading the major titles. By contrast, runner-up People had 35.4 million, Better Homes & Gardens 32.1 million, National Geographic 29.9 million and ESPN the Magazine 18.2 million.”
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