Martha Boudreau, a highly respected and recognized leader in international communications, has joined AARP in the newly-created role of executive vice president and chief communications and marketing officer.
Prior to AARP, Boudreau served in a variety of high-level positions at FleishmanHillard for over 25 years and was responsible for growing the agency’s D.C. office into one of its most successful offices. She also served as president of their Mid-Atlantic and Latin America regions. She is widely respected in the industry for vision, employee leadership, market perspective and developing cutting-edge products and services for clients.
Boudreau will lead the integration of AARP’s communications, brand and marketing functions to create cohesive, coordinated and innovative strategies that better serve 50+ Americans and their families.“After an extensive, thoughtful and deliberative national search, Martha stood out as the seasoned and innovative leader that AARP needs,” said AARP CEO Jo Ann Jenkins. “AARP has a huge story to tell, and Martha will use her strong leadership skills and business intellect to ensure that we are telling that story as broadly as possible to help the 50+ population have the social impact it deserves.”
“I am grateful for the trust that Jo Ann has given me to tell AARP’s amazing story,” said Boudreau. “Despite having a membership of nearly 38 million, AARP remains one of America’s best-kept secrets. At our core, AARP is a social mission organization that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families. I think the more that people learn about us, the more that they are going to see us as a trusted ally for people 50+ and their families.”