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Home » Brands Engaging Younger Customers at Deeper Level

Capitol Communicator reports that the average person spends eight hours daily online, according to a new study.

Brands Engaging Younger Customers at Deeper Level

by | Oct 21, 2019

More Gen Zers and millennials are using their phones as a primary mobile viewing device, states Adweek, but, continued the post, “there are marked differences in their content viewing habits, according to Whistle Wise. The data arm of the Gen Z media brand Whistle found 62% of Gen Zers prefer a daily hit from their Instagram feed, while 65% of millennials are streaming Facebook video every day.

“In today’s crowded marketplace, brands are becoming increasingly competitive about engaging with younger customers on a deeper level. Publishers can continue to produce and distribute platform-specific content that meets the on-the-go audience where they are watching. “The data illustrates unique platform viewership by generation, thus giving creators, brands and marketers information they need to authentically engage with as many target consumers as possible,” said Tommy Walters, insights analyst at Whistle.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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