The Super Bowl included ads featuring work by 20 alumni of the Brandcenter in Richmond, reports VCU News, while other alumni found ways to be part of the event without actually taking part.

As one example, Shaw Schiappacasse and Haley Schrenk of 360i , a New York City-based digital agency, worked on a Twitter campaign for TUMS that aired simultaneously with the game. Scott Rogowsky, host and founder of the HQ mobile trivia game hosted TUMSworthy Big Game Trivia on Twitter during the game. Schiappacasse wrote the questions, which all dealt with things that make you reach for TUMS. With a grand prize of $56,000 and four additional prizes of $8,000, Schiappacasse expected some significant play.

“Those of us whose teams’ recent playoff performances have made us reach for an antacid or five (I’m talking to you, fellow Packers fans…) may appreciate a bit of fun from TUMS around this year’s Super Bowl. It’s the TUMSworthy Big Game Trivia (TUMS not being an official sponsor, and all…). With shares of an $88,000 total prize pool up for grabs, it will be knowledge of football, and a little about indigestion, that will be paramount,” states Sports Media Report.

“Difficulty of the increasingly-difficult questions will be measured in TUMS tablets,” continues Sports Media Report.

The TUMS campaign kicked off with “the ultimate matchup between two football giants. Hall-of-Fame inductee and Denver’s all-time leading rusher Terrell Davis went up against BIG GAME MVP and Pittsburgh legendary wide receiver Hines Ward in a special head-to-head trivia challenge,” states a TUMS release.

More on Brandcenter alumni and the Super Bowl here.

PHOTO: Terrell Davis