Home » Buzz in Baltimore: Foundry19 is Launched; Abel Adds Four Clients; GKV Intern Program Helps Food Start-Ups

Buzz in Baltimore: Foundry19 is Launched; Abel Adds Four Clients; GKV Intern Program Helps Food Start-Ups

by | Oct 1, 2016

A new website development agency, Foundry19, has launched in Owings Mills, aiming to “reshape the way WordPress websites are designed and built,” according to a release. The new agency is the result of a merger between 2fold Collective, a design and brand consulting firm, and Foxtrot Media, Inc., a web development and website hosting firm.

2fold Collective was founded in 2012 by Bryna Colley and Rebecca Biello. Foxtrot Media, Inc. was founded by Brian Singer in 2005 and specializes in custom-built WordPress websites and currently hosts and maintains over 120 WordPress sites for clients. During the past three years, Foxtrot and 2fold have partnered on multiple websites for a variety of clients including Johns Hopkins Health Care, Friends School of Baltimore, Greenspring Associates and DataNetworks.

Hampden-based Abel Communications added four new clients for public relations, social media and strategic communications planning. They include The Ulman Cancer Fund for Young Adults for media relations, content development and marketing support. The firm will also promote the opening of The UCF House, a new home for young adult cancer patients undergoing treatment and their families. Other Abel account wins include Serenity Acres, a residential drug and alcohol treatment center based in Crownsville, Md.; The Hearing and Speech Agency for an awareness program for HASA’s interpreting, education and therapeutic services; and Heritage Financial Consultants, a wealth management firm headquartered in Hunt Valley.

In other Abel Communications news, Senior Vice President Gina Zuk Gerber was named among the Baltimore Business Journal’s 40 Under 40; and the agency was named a Best Place to Work finalist, also by the BBJ.

A new partnership GKV launched with the Baltimore Food Roundtable, a local food startup group, is using the perspective and insights from the agency’s interns. GKV provided the roundtable group (representing brands such as B’More Organic, Michelle’s Granola) with advice to solve help marketing challenges. At the conclusion of the program, the interns provided feedback on their experience and shared takeaways and wins. The interns helped improve social media presence and content, raise awareness to new distribution markets, assist with public relations efforts, and market company philanthropic programs.

“As an organic food startup company, it was amazing to have the knowledge and experience from GKV and their internship program,” said Andrew Buerger, founder and CEO of B’more Organic. “It made a great impact in our social media approach and helped us support our distribution efforts.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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