idfive, Baltimore-based integrated marketing and communications firm, and the Maryland Institute College of Art (MICA) announced the first lease of 81 Mosher Street, MICA’s planned collaboration space, formerly occupied by engineering firm RK&K.

MICA acquired the 50,000-square-foot building in 2017 as part of an ongoing campus expansion. idfive will utilize 9,500-square-feet on the 3rd floor to house its growing 40-plus workforce. During the first quarter of 2018, idfive hired six new “fivers.” The new office will provide room for additional second and third quarter hires as well as more collaborative and creative work spaces and offices.

“Our creative department is not only bolstered by MICA graduates, there are also several idfive team members who teach at MICA,” said idfive Creative Director, Matt McDermott. “It’s a bit of a homecoming for us. I expect our new office will provide even more opportunities to work with alums and make an impact at the front of the classroom.”

“MICA and idfive have a shared vision of a thriving and diverse creative community that will put Baltimore on the map as a top city for both art and design students, as well as creative professionals,” said Andres Zapata, idfive co-founder. “We’re excited to bring our operation to the MICA campus and honored to continue our commitment to Baltimore City.”

“idfive was very specific in both the product type and geographic location they were seeking,” said Bronwyn LeGette, director at Cushman & Wakefield. “Nestled in the MICA campus, the building is a cool, adaptive re-use factory building with high ceilings, exposed brick and ductwork, free parking and unrivaled signage visibility to I-83.”

“The 117-year old building will provide a creative and unique environment for companies. Our vision for 81 Mosher is to attract reputable and creatives like those at idfive,” said Samuel Hoi, MICA President. “We believe that having idfive on campus will create exciting and rewarding opportunities for both the MICA community and idfive.”

The integrated marketing firm will move into the new space in June 2018.

Warschawski announced the promotion of Lauren Scheib to Creative Director. In her new role, Scheib is responsible for overseeing and leading all creative and interactive campaigns for the agency’s clients.

Since joining Warschawski in 2015 as a Design Director, she has led the creative direction for both print and digital work and oversees the process from concept ideation through completion, ensuring all work reinforces the client’s brand. Her work includes everything from logo ideation, and brochures, to website design and front-end development, to digital ads and custom infographics.

Scheib has served as the creative lead for a variety of the agency’s clients, including: Alex Cooper, Biologics Consulting Group, Chesapeake Utilities Corporation (NYSE: CPK), Johnson, Mirmiran & Thompson (JMT), Pinnacle Care and Sap on Tap, among others.

Prior to joining Warschawski, Scheib was a senior graphic designer at Stoller & Company. During her time there, Scheib was responsible for designing innovative digital and print materials for high-profile clients, including MetLife, MyScore, KMS California, and the Ronald McDonald House Charities of Baltimore.

Also at Warschawski, John Margaritis joins as VP of Communications & Issues Management. According to a press release, “he brings incredibly strong agency senior leadership experience and expertise, and has worked with some of the world’s leading brands.” In his role, Margaritis will spearhead the agency’s New York City office with a strong focus on new business development and account management.

Throughout his career, John has held leadership positions with Ogilvy Worldwide, Firebrand Financial Group, Burson Marsteller, Fleishman-Hillard, PSE&G and Asprey of London. He has restructured international operations, built a worldwide healthcare network and led community outreach and public affairs for major utility projects. John has also represented high profile clients, including Merck, Anheuser-Busch, Mercedes Benz, Unilever and Duracell, among others.

“We are thrilled to have John join the Warschawski Team! His strong reputation in the industry and high level of agency experience make him a wonderful addition to our growing agency,” said Shana Harris, COO of Warschawski. “John joins us with a diverse portfolio, and client experience in all different industries. Whether it was creating integrated campaigns or crisis communications, he has done it all, and is a great asset to our team and clients.”

Also at Warschawski, Elisa Giorgi as Director of Digital. In her role, Giorgi will lead client accounts as well as the agency’s integrated digital marketing and data analytics efforts. She will oversee the creation of integrated digital strategies and campaigns, SEO/SEM, display/video advertising, social media marketing, content strategy development and implementation, tag management, web analytics and database management.

Most recently, Giorgi was a Senior Marketing Manager for Laureate Education’s (NASDAQ:LAUR), Walden University where she drove media strategy across SEM, display/video advertising and social media. Previously, she served as a Marketing Director for the Wall Street Daily (An affiliate of Agora Publishing).

iHeartMedia announced that it has elevated the role of 19-year media veteran Aaron Hyland to Market President of iHeartMedia Baltimore.  Baltimore has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — including WPOC-FM, WZFT-FM, WQSR-FM and WCAO-AM.

According to a press release, “iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Hyland will be responsible for overseeing the Baltimore market’s programming, advertising and operations across its multiple platforms.”  He will also continue to oversee Sales for the Washington, DC Region as Regional Senior Vice President. Hyland will continue to report into Michael Preacher, region president, iHeartMedia.

“We’re thrilled Aaron will be leading our Baltimore team, working closely with our key advertisers and partners on developing effective opportunities to reach their consumers through our unmatched assets,” said Preacher.  “Aaron has built a very positive and successful culture for iHeartMedia in Washington, DC and I’m excited that he will now be leading all aspects of Baltimore’s operations.  His experience and familiarity in Baltimore make him the perfect choice.”

“iHeartMedia Baltimore has a strong presence in the market and throughout the community, with an amazing programming lineup including the Laurie DeYoung Show and the Kane Show,” said Hyland. “I’m excited to be joining this solid team here and having the opportunity to further grow these incredible brands.”

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