Baltimore-based T. Rowe Price launched a new U.S. mass media advertising campaign, “The Full Story,” showcasing its strategic investing approach. According to a release, the campaign is designed to dispel some of the inherent complexity in investing by demonstrating how the firm’s investment professionals conduct research, going beyond the numbers and into the field to identify and analyze investment opportunities for its mutual funds and other investment products. According to Carina Hueber, global business director for J. Walter Thompson New York, the advertisements illustrate for investors T. Rowe Price’s investing process, which is driven by rigorous research, independent thought, and prudent risk management.

“The new campaign helps us convey the benefits of T. Rowe Price’s strategic investing approach, highlighting the strengths of our fundamental, kick-the-tires research process,” said Sylvia Toense, head of global brand marketing for T. Rowe Price. “Our research shows that many investors may not be familiar with the depth of our investment process, which presents us with an opportunity to shed some light on how we are uniquely positioned to deliver value to our clients and help them reach their financial goals.”

New hires at R2i in Baltimore include Kurt Bradshaw, Bill Carino and Steven DeLoye.

Baltimore’s GKV has been recognized as a top agency for healthcare advertising & marketing in 2018 by Clutch, a B2B research, ratings and reviews company. “GKV is honored to be recognized as a leader in healthcare advertising and marketing by Clutch,” stated Garry Raim, partner & executive vice president of GKV. “We bring a wealth of knowledge and experience to our healthcare clients. Having worked with companies that provide insurance and managed care products, as well as healthcare systems and provider organizations, we truly have a 360-degree, nuanced view of the system.”

Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Baltimore’s Videology—a software provider for advanced TV and video advertising—advancing its connected TV and digital video solutions with “sophisticated data-driven linear TV planning tools, premium inventory partnerships and activation opportunities for clients worldwide.” The addition of Videology combines TV, social and digital in a single platform, further differentiating Amobee from other demand-side platforms on the market, the release stated. Videology was founded in 2007 by Scott Ferber, also the co-founder of advertising.com.

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