A management shake-up at Under Armour includes the replacement of its chief marketing officer, Andrew Donkin. Donkin joined Under Armour from Amazon in September 2016. Other senior leadership departures include Pamela Catlett, senior VP and general manager of women’s and youth categories, Ben Pruess, president of sport fashion, and Kip Fulks, co-founder, who went on sabbatical in October. According to his LinkedIn profile, Donkin held the title of Head of Worldwide Brand and Mass Marketing at Amazon from 2011 to 2016. Prior to that he was SVP Global Marketing and Media at Travelocity from 2010 to 2011.

Baltimore-based integrated marketing and communications firm idfive, a Capitol Communicator sponsor, has launched the redesigned Port Discovery Children’s Museum’s website. According to a press release, the new website was “reimagined” with user experience at the core and to digitally enhance the museum’s mission to educate and inspire curiosity among visitors. With two thirds of website visits arriving by mobile device, the design is mobile-responsive—maximizing user experience. “We want the website to be as exciting and rewarding as when you walk through our front doors for the first time,” said Abbi Ludwig, director of marketing at Port Discovery Children’s Museum. “The new website better showcases the grandeur of Port Discovery as well as the fun, educational and interactive experiences visitors can enjoy when they explore the Museum. By helping would-be visitors and our longtime fans better understand what they can see, do and experience at Port Discovery, we are confident our improved website will help our audience make the decision to visit and learn through play. “We’re excited to showcase the site and get Port Discovery’s visitors interacting with it,” said Matt McDermott, creative director at idfive. “This website delivers an engaging platform that reflects the same experience that happens within the museum. We focused on creating something that was both easy and usable for families and visitors, as well as encouraging community involvement and access.”

Also at idfive, Kiara Richmond has been named a marketing coordinator, Carlos Valdivia a senior web developer, Louisa Liu a graphic designer, Grant Black a junior web developer, Anthony Neumann a senior web developer and Heather Harvey a graphic designer. Andrew White has been named a senior information architect, Pat Balasavage a graphic designer and Michael Warns an account supervisor.

Global digital marketing agency Jellyfish has been named Digital Agency of Record by Rackspace®, the #1 managed cloud company. The engagement followed a competitive pitch process. Jellyfish will work with Rackspace to drive results for each of its business units and improve revenue growth and profitability in North American and UK markets through digital strategy, audience and media planning, pay-per-click, search engine optimization, social media, analytics, conversion rate optimization, creative and development solutions. “The cloud hosting category has seen significant change over the past few years,” said Jim Hamilton, managing director, head of U.S. Agency at Jellyfish. “Rackspace is making bold moves to lead the category and is looking to Jellyfish to help take them to the next level in digital marketing innovation. We are looking forward to a very successful partnership.”

Compiled by Capitol Communicator Baltimore editor Jeffrey Davis, managing partner, Maryland marketing firm Van Eperen

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