Home » Buzz in Baltimore: Visit Baltimore Names HZDG’s Sarah Schaffer CMO; News from ADG, C+W and Warschawski

Buzz in Baltimore: Visit Baltimore Names HZDG’s Sarah Schaffer CMO; News from ADG, C+W and Warschawski

by | Aug 1, 2018

Visit Baltimore announced the hiring of HZDG’s Sarah L. Schaffer to fill the position of chief marketing officer. As CMO, Schaffer will manage a team of 14 and lead the destination’s domestic and international marketing and communications initiatives targeting leisure visitors, meeting professionals and the travel trade to position Baltimore as a world-class meeting and leisure destination.

In 2015, Schaffer founded HZDG’s content studio and led a 25-person team servicing clients’ digital, publishing, content marketing, social media, and brand messaging needs. Clients included Hilton Worldwide, the Washington Redskins, Rockefeller Center and The District Wharf.

“Sarah has a reputation for bold innovation, thoughtful and collaborative leadership and positive change management,” said Al Hutchinson, president and CEO, Visit Baltimore. “I look forward to her contributions in the coming years as we continue to elevate Baltimore’s brand as a top meeting and leisure destination.”

Schaffer began her career in journalism reporting for newspapers including The Baltimore Sun, where she revamped the weekly entertainment tabloid, Live! and contributed to the Sunday arts section.

In Columbia, Jamie Klemp, previously creative services manager at Johns Hopkins University, is now director of creative services at ADG Creative. Earlier, ADG announced the hiring of Trevor Villet, who joined as executive creative director from Planit, where he was group creative director.

C+W Communications announced that Caitlin Wolf has joined the firm as Director of Client Engagement and Business Operations. Previously, Wolf served as principal at Caitlin Wolf Consulting. Before launching her consulting business, Wolf spent 12 years in the agency sector, primarily as Director of Public Relations at Planit. She also served as an associate at Warschawski.

At Warschawski, Christene Starin joins as senior associate and Shoshana Mensh joins as junior associate. The agency also released a video on cryptocurrency and blockchain and announced the addition of Amazon Pay-Per-Click management to its integrated suite of digital solutions. Also, CEO David Warschawski and Vice President of Digital Strategy and Data Analytics Sam Ruchlewicz will create, develop and teach a digital marketing certification program for Johns Hopkins Carey School of Business. The agency has been named a national finalist for “U.S. Small Firm of the Year” by PR News. Warschawski was selected from a national pool of applicants based on creativity, innovation and bottom-line efficacy of its integrated marketing campaigns, exceptional year-over-year client growth and retention, and award-winning workplace culture.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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