Home » Buzz in Baltimore: WMAR-2 News Rebrands; Clapp Adds CFG Community Bank; Updates from MGH and Warschawski

Buzz in Baltimore: WMAR-2 News Rebrands; Clapp Adds CFG Community Bank; Updates from MGH and Warschawski

by | Apr 17, 2018

Baltimore’s WMAR (no longer ABC2) is going back to its roots and is now “WMAR-2 News Working for You.” The rebranding is made “in a way that harkens back to its early days as a pioneer in local television,” according to statement from the Scripps-owned station. The ABC affiliate is combining the historic “2” insignia shape with a modern logo layout of the original “WMAR” call letters which were coined by the A.S. Abell Company, publisher of the then Sunpapers in 1947. “Local reporters following local beats, acting as advocates for our audience is at the core of who we are – that is why our slogan ‘Working For You’ is not changing,” says Kelly Groft, news director for WMAR. “Our dedicated reporters will continue to offer meaningful storytelling, essential journalism and make authentic connections with our viewers.”

Clapp Communications, a Baltimore-based, award-winning marketing and public relations firm, announces CFG Community Bank as its newest client. The firm will provide advertising, marketing and public relations services to the commercial bank headquartered in Baltimore, Maryland, with branches in Lutherville/Towson, Annapolis and Baltimore City. CFG Community Bank dates back to 1927, when La Corona Building and Loan Association, Inc., was formed to meet the financial needs of Highlandtown and East Baltimore residents. While the name of the bank has changed since 1927, they are still locally owned and operated. “We are thrilled to be partnering with CFG Community Bank,” said Barb Clapp, president and CEO of Clapp Communications. “Their innovation, exemplary customer service and strong business and consumer products set them apart from their competition.”

At Warschawski, Sam Ruchlewicz, director of digital strategy and data analytics will speak at the Hero Conf in Austin, the world’s largest all-PPC conference, about how to identify and accurately measure metrics. The agency also the promotion of Nhu Nguyen to Senior Videographer & Multimedia Designer. In her new role, Nhu is responsible for leading and executing multimedia solutions for the agency’s clients, including overseeing photography and video work, as well as designing print and digital materials. She joined Warschawski in 2017 as an Interactive Graphic Designer and Photographer.

Also at Warschawski, Vice President Rachel Henderson’s virtual reality work won a PR News Award in the Video and/or Podcast Program category for “Under the Net,” the first virtual reality film by the United Nations Foundation’s Nothing But Nets campaign.

MGH has been selected by Paul Fredrick, a high-end men’s clothing and accessories retailer, to handle the company’s marketing efforts. The agency will manage all search engine marketing, retargeting and display ads, as well as social media advertising, to raise brand awareness and acquire new customers for Paul Fredrick’s growing e-commerce business.

Also at MGH, Heather Wassell, account director, returns to the agency where she previously worked for nearly 12 years, after a five-year run as the executive director of the American Advertising Federation of Baltimore (AAFB). She will join the account teams for Bray and Scarff and California Tortilla. At AAFB, Wassell supported the board in all aspects of the club, including organizing Baltimore’s American Advertising Awards (ADDYs). She also managed club acquisition and retention, and oversaw a 20 percent increase in membership revenue year-over-year.

Other hires at MGH include Marissa Mazzella, social media marketing account coordinator; Jackson Blum, associate digital analyst – digital media; Ryen Mills, public relations account executive, joining from Edelman; and Lauren Boyd, social media marketing account coordinator, who comes to MGH after having worked for T. Rowe Price as a financial services representative.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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